Who’s more indecisive: you choosing a Netflix movie or your shoppers at checkout? 

With cart abandonment hitting record highs, the drop-off often starts earlier than you think. On your product page. 

If you’re not actively optimizing this experience, you’re losing sales you’ve already earned. 

Here’s what the latest data tells us, and where to fix first.

Cart abandonment just hit an all-time high

Online marketers know what “window shopping” looks like.

Users fill up a cart… then walk away. But how bad is it actually?

The device divide is stark:

• Mobile abandonment is painfully high, consistently hovering in the 78-81% range. It even hit a peak of 81.21% in August 2025.
• Desktop abandonment is significantly lower, fluctuating mostly between 65% and 69%. It saw a nice dip to 60.58% in December 2024 but has climbed back up since.

The elephant in the room? Cart abandonment has recently hit an all time high.

Mobile users abandon carts at rates 10+ percentage points higher than desktop. 

But desktop isn’t safe either—abandonment jumped from 60% in November 2024 to nearly 70% by August 2025.

Things to be wary about: Cart abandonment is spiking across the board and mobile continues to bleed conversions the worst. 

Checkout friction is still a massive unresolved leak in the funnel.

What you can do: Aggressively optimize your mobile checkout. 

Simplify forms, demand fewer fields, offer guest checkout, and (most importantly) integrate digital wallets like Apple Pay, Google Pay, and Shop Pay to minimize typing.

How are devices converting?

Following abandonment, let’s look at the flip side: who’s actually clicking “buy”? 

This is where the rubber meets the road.

The conversion data mirrors the abandonment story:

• Desktop conversion peaks at 4.83% in December 2024 and generally stays above 3%
• Mobile conversion struggles. While it also peaked in December 2024 (3.84%), it spent most of the year hovering below the 3% mark.

High mobile abandonment directly translates to low mobile conversion. 

The likely culprit? Users browse on their phones but switch to desktop to complete purchases.

What to do: Optimize the entire mobile product page experience and not just checkout. 

Use high-quality images, clear CTAs, and lightning-fast page speed. Make the experience so seamless they don’t want to switch devices.

What are recent add to cart rates?

Before they can abandon the cart, they have to add to it. 

This chart shows us the first flicker of interest. Are users even bothering to take that first step?

This is where things get interesting. Unlike the other metrics, the “Add to Cart” (ATC) rates are much closer across devices.

• Desktop ATC is slightly higher, peaking at 8.07% in November 2024 and generally staying in the 6-8% range. 
• Mobile ATC is very competitive, also peaking in November 2024 (7.31%) and hovering in a similar 6-7% range for most of the year.

This tells us the real problem isn’t a lack of interest on mobile. Users are browsing and adding products just fine. The drop-off happens after that click.

Consider this: Use this high mobile ATC rate for your retargeting. 

Since you know they’re interested, hit them with abandoned cart emails or ads that link to a simplified, pre-filled checkout. Make it easier to finish what they started.

What makes sessions frustrating?

Your rage-o-meter has probably hit its limit on a slow, unresponsive website. 

But while we often blame speed, the data shows technical glitches are the real culprits.

40.1% of all sessions experience some kind of frustration. That’s 2 out of every 5 visitors having a bad time.

The breakdown:

• JavaScript errors (18.8%) are the biggest issue—bugs that break buttons or stop content from loading
• Slow page loads (15.2%) remain a known problem, but aren’t the primary villain
• Multiple button clicks (6.6%) and rage clicks (5.6%) reveal confused users desperately clicking, hoping something will work

The takeaway: Technical performance isn’t just an IT problem—it’s a conversion problem. JavaScript errors and rage clicks mean your checkout or “add to cart” buttons are literally broken for a segment of your audience.

What to do: Stop guessing. Use session recording and error-tracking tools (Hotjar, FullStory, or Sentry) to pinpoint where these errors and rage clicks happen. Fix those bugs first.

Websites are getting faster, UX is getting worse

The internet is getting faster. But it’s also getting more confusing.

The data shows a fascinating split: we’re solving speed problems while creating new usability issues.

The good news:

• Slow page loads decreased 7.1% year-over-year
• Low page activity dropped 6.1%
• Overall frustration dipped 1.8%

The bad news:

• Multiple button clicks rose 5.4%
• Rage clicks increased 3.1%

As we’ve made pages faster and often by adding new frameworks or features we’ve made the user experience less intuitive. We fixed the engine but broke the door handles.

The Crew’s take: We’re winning the speed race but losing the usability war. Rising rage clicks point to poor UI/UX: unclear CTAs, broken links, or confusing navigation that speed optimizations didn’t address.

Our tip: Don’t just monitor load times. Audit your UX by watching session recordings. 

Filter specifically for “rage click” events to identify where users get stuck, then fix those confusing design elements.

Your product page is the high-stakes battleground

Not all pages are created equal. 

Your homepage is the friendly “come on in.” Your product detail page? That’s the high-stakes moment where customers decide to buy or bounce.

The user journey is clear:

• Home Page: Low bounce rate (28%) and exit rate (8%)—people land here and browse
• Product Listing Page: Bounce and exit rates climb (45.3% and 25.6%) as users filter and search
• Product Detail Page (PDP): The highest bounce rate (62.3%), highest exit rate (38.7%), and highest activity rate (27.5%)

The PDP is make-or-break. Users are either highly engaged: scrolling, clicking images, reading reviews. Or they bounce immediately because the product, price, or presentation isn’t right.

What we think: Your Product Page is the most important battleground. 

High bounce and exit rates mean this is where customers make their final decision—and where you lose them most often.

What to do: Treat PDPs like high-intent landing pages. Optimize relentlessly with clear CTAs, high-quality images, and prominent social proof (reviews, ratings) to combat that exit rate.

Should you use simple or complex copy for product pages?

If you’re still trying to impress customers with your sophisticated vocabulary, just stop. 

The data confirms what sharp copywriters have always known: clarity beats complexity. Every time.

The results are stark. The highest median conversion rate—11.1%—comes from copy written at a 5th to 7th-grade “Easy” reading level.

From there, conversions plummet. Copy written at a “College/university” level converts at just 5.3%. You’re cutting your conversion rate in half by trying to sound smart.

The biggest factors negatively correlated with conversions? “Difficult words” (-24.3%) and “Reading time” (-19.4%). Users aren’t here for a literature lesson—they’re here to solve a problem.

The takeaway: Don’t confuse “simple” with “stupid.” Simple copy is clear, confident, and scannable. If users have to re-read a sentence, you’ve lost them.

What to do: Run your product descriptions through a readability app like Hemingway Editor and aim for 7th-grade level. 

Use shorter sentences, swap complex words for simple ones, and break up text with bullet points.

Smoothing the path to purchase

If your product pages aren’t converting, look beyond traffic. The problem is likely usability.

Mobile abandonment is spiking. Product pages are the breaking point. Complex copy is killing sales.

The fixes? Streamline checkout, remove friction, simplify copy, and fix technical bugs.

Treat every click like momentum. When you smooth the path to purchase, hesitation disappears. And buying just happens.