Talking about your features and benefits is great and all…
…but Snapchatters are all about the fun: Snap has released the second part of the Snapchat Generation report, diving deep into how Gen Z shops during the holiday season and beyond.
Key insight: Gen Z views shopping as a journey, not just a transaction. In other words, you shouldn’t push them for a hard sell, but try to inspire them.
And you’ll want to carry this approach into the new year. Snapchat users keep strong buying power after the bells stop jingling, with 61% continuing to buy in January.
The more the merrier: Threads now lets you share invite links for group chats, eliminating the tedious process of adding people one by one.
Group chats support up to 50 participants, while admins control who joins via link approvals. If you’ve been overlooking Threads DMs, perhaps it’s time for some eye contact…
VCs get the VIP treatment: TikTok just launched TikTok Foundry, an exclusive accelerator program designed specifically for venture capital and private equity firms.
Investor firms can now sign their portfolio brands up for a full-service program that includes up to $15K in matched ad spend, dedicated onboarding with TikTok ad experts, early access to beta features, and more.
If you’re working with growth-stage brands or VC-backed companies, TikTok just became much more attractive with built-in financial incentives and strategic support.
It’s also a hint that TikTok is angling for big ad dollars from institutional investors. Who wouldn’t?
