This roundup follows a good TV show formula: big launches up front and a dark twist in the end.

First, Meta launches Ads Super Burst, a new campaign type.

How it works: lets you book a 3 to 24 hour window during big events—internal like product launches and external like start of sporting season—with guaranteed delivery and optional category exclusivity.

Testers reached a “TV-like scale,” with a median 34 million people per flight. It opens to everyone in phases this month.

The company also announced some additional stuff, including:

• First Impression Ads: A US test selling the first ad a user sees on opening Facebook.
• Reels Trending Ads: Allowing you to show ads right after the most-watched content.
• Aggregated view time: A feature that measures attention across several video exposures rather than per view.

Take time to test it all.

Time to play favorites: Google Ads is rolling out channel prioritization, so your campaigns fund “High priority” channels first.

You set the max share of daily budget that “Low priority” channels, like Search partners, can use. Test them without going all in.

Human in the loop: OpenAI is assigning human account managers to ChatGPT Ads advertisers, per an email Anthony Higman posted on X.

Expect an intro strategy call, then biweekly performance reviews. Bring your optimization questions.

Ad breaks, extended edition: The top nine premium streamers averaged 18% more ad minutes in August than in January.

Paramount+ is the heaviest at around 9 minutes per hour. Netflix is the lightest, at 2.4, while churn sits around 4%. So viewers aren’t bailing, your spot just has more company.

The dark twist: Citizen Lab confirmed the first known case of government-backed hackers using online ads to plant zero-click spyware.

Researcher Bill Marczak now tells potential targets to block ads or turn off ad tracking. Not great PR for the targeting your campaigns run on.

Now back to your regularly scheduled holiday planning.