Power Editor veterans lost whole afternoons to bulk spreadsheets. Ad platforms now want launching ads to feel more like placing a takeout order.

Meta’s AI assistant is learning to run campaigns in Ads Manager, with tests of chat-based builds, targeting changes, and budget edits. It also remembers your seasonality and past tests.

Other Meta updates from Advertising Week:

• Customer Lifecycle Strategy opens to all advertisers, recommending which existing customers to exclude from acquisition campaigns.
• Static-to-video generation in Advantage+ is now available to everyone.
• In-chat checkout tests are coming to Messenger and Meta AI, with partners including Shopify, PayPal and Stripe.

And X Lift needs only your URL, then builds the ads and targeting from it. You pick the creative and set the budget.

X says its active self-serve advertisers grew 50% year over year in Q3.

Reddit’s lurking B2B buyers can now be targeted through a test of in-market audiences in enterprise, business AI and cybersecurity.

Early testers saw nearly 7% better CPA than with other first-party targeting. Max campaigns now cover lead gen as well.

And last but not least…

Brands can now boost creator Pins they never commissioned, using Pinterest’s new creator content promotions.

Creators get an email and can decline, or opt out of brand promotions entirely.

Between them, the four platforms cut a lot of clicks out of launching ads. Deciding what’s worth paying to show is still on you.