Now you’ll know why your organic traffic tanked.

…or at least that’s what you can tell your clients: Search Console now shows how your site performs inside AI Overviews, AI Mode, and Discover.

• What the report covers: impressions, pages, countries, devices, and dates.
• What it omits: click data and query-level metrics.

You’ll know if you’re showing up, you just won't know if anyone's acting on it. Classic Google.

There's also an opt-out toggle being tested, letting you control whether your site appears in AI Overviews and AI Mode entirely.

If not, you won’t receive traffic or impressions from generative AI features. But it won’t affect your rankings in regular search results… according to Google. Oookay.

The feature is currently rolling out on select websites only.

Speaking of AI Mode… it’s wellness-focused: Google confirmed it's testing ads inside AI Mode, starting with US healthcare advertisers.

The eligible campaign types are PMax, AI Max, Shopping, and Broad Match, which are the same ones that already run in AI Overviews.

Ads with locked copy or legal disclaimers won't qualify in this first phase, so not every creative makes the cut.

Even if you're nowhere near healthcare, watch this closely. This is the dress rehearsal for every industry.