Scorsese needed almost three and a half hours for Killers of the Flower Moon.

Instagram is giving creators 90 minutes. Paycheck not included.

Coming soon to a feed near you: Instagram is testing Features, a format for videos up to 90 minutes, like podcasts, vlogs and interviews. Select US creators have it now.

VidIQ says YouTube pays creators $1 to $10 per 1,000 long-form views. On Instagram, views alone pay close to nothing.

So brand deals are the main reason to go long there. Expect creators to pitch you sponsored long-form content.

Pinterest plugs into your media plan: Programmatic Deals let you buy Pinterest display and video ads through the ad-buying platforms (DSPs) you already use.

You can buy through Amazon Ads, Google DV360, Yahoo DSP or DeepIntent in the Americas and Asia Pacific. Europe isn’t included yet.

…and Meta’s magic number is 50: Meta’s peak-season guide says each ad set needs about 50 conversions a week to learn.

Below that, ad sets cost about 28% more per purchase. To find how many ad sets your budget supports, use this formula: weekly budget ÷ (cost per result × 50) = your max ad sets.

Running more? Merge them before peak spend hits.