Meta’s forcing your hand on invoicing, Netflix and Amazon’s data play, and Snapchat’s quiet B2B rise

Meta has already taken on the role of ad landlord.

Now it wants to be your bank too: Starting March 2nd, affected accounts are being forced onto monthly invoicing, meaning Meta now controls your credit line, not you.

If you were racking up points on a business card and using them to fund your next campaign, that pipeline just got cut off.

What this means: Invoice quietly kills flexibility with card rewards that can add up to tens of thousands a year. Audit your payment setup now, before the wave hits your account.

Netflix ads finally have some teeth: Campaigns running through Amazon DSP will soon draw on Amazon’s shopping data and layer lifestyle signals, browsing behavior, and purchase intent.

Streaming has long been treated as an upper-funnel play. Amazon is trying to reposition it as full-funnel, and this Netflix integration is the clearest proof yet.

Snapchat’s next generation of users is moving into the boardroom: A new report of 2,250 business decision-makers shows they’re bringing the platform’s influence with them.

Six in ten Snapchatters think the platform could actively help small businesses grow, and this next generation of leaders is increasingly using social media to research purchases.

If your audience includes younger decision-makers, Snapchat deserves at least a test budget. It’s not a LinkedIn replacement, but it could be a smart complement.

Google Discover goes social and TikTok keeps going down

Just like how we’re getting sick of seeing it in Hollywood…

People don’t want the Botoxed version of your brand: Google’s John Mueller confirmed that Google Discover is now surfacing more posts from Instagram, TikTok, X, and others in user feeds.

Why? Because users want short, human-written content over polished editorial.

Google also noted that users can block certain accounts in Discover, meaning engagement and quality signals matter more than ever.

This means your organic social content now has a shot at search-adjacent reach without you having to do anything extra for it.

The numbers back it up: Social media clocked 108B hours of mobile app time globally in 2025, more than triple any other category.

GenAI revenues surged 254% to $4.33B, and 69% of US GenAI users are accessing it through platforms they already use, not standalone AI apps.

Social and AI aren’t rival budget lines anymore. They’re the same bet, and your media plan should probably reflect that.

One wrinkle worth watching: TikTok US has seen repeated outages since its ownership transition, disrupting creator posting and fuelling user speculation about censorship and algorithm interference.

The new structure also gives US management direct input over content recommendations.

That’s a reach and visibility wildcard, especially if you’re running always-on TikTok campaigns that depend on consistent algorithmic distribution.

How to boost customer retention to keep people coming back

Customer acquisition costs (CAC) are climbing fast.

Depending on your industry, snagging a new customer can cost anywhere from $21 to a staggering $377. Yikes.

If you’re paying triple digits just to get someone in the door, you can’t afford to let them walk out because of a bad experience. You need to boost retention and Kaleigh Moore tells us how.

1) Collect customer data to personalize offers: Magnolia Bakery nails this by offering a 10% discount in exchange for a birthdate. It’s a simple, consent-driven way to start a personalized relationship.

Data collection shouldn’t feel like an interrogation. Smart personalization is about a fair exchange of value. You have to give your customers a reason to show us who they are.

2) Offer a subscription model: Brands like Yes Plz coffee turn a one-off purchase into a daily ritual. This creates predictable revenue for you and a frictionless experience for them.

One-off customers are expensive and exhausting. A “set it and forget it” model that turns a transaction into a long-term relationship is much more favorable.

3) Encourage repeat business through education: Ooni Pizza Ovens teach you how not to burn your dinner. And educational content ensures buyers get value from the purchase.

If your product has a learning curve, your marketing should also be the teacher. The more confident the customer feels, the more they’ll spend to master their craft.

4) Collect feedback to improve the experience: Outer uses short surveys and gift card incentives to see what’s working.

The trick, however, isn’t just collecting the data; it’s also fixing the problems people point out.

If multiple people tell you your checkout process is a nightmare, you should probably stop blaming the algorithm and fix the button. Listening shows you actually care.

5) Gamify the experience: Skincare brand Nemah does this by giving points for following them on social media or signing up for texts. It shifts the focus from buy more to engage more.

We all love a good dopamine hit. Tapping into that leveling-up feeling turns passive buyers into active participants in our brand’s world.

Kaleigh has a couple more tactics, but sadly, we’re all out of room. You can find them here.

Your videos are your awareness weapon, here’s how to use it

As far as attention is concerned, video takes the cake.

And when consumers are checking out local businesses, they aren’t looking for Hollywood production. Instead, they want your authentic content.

You are the premium creator, as 36% of consumers watch videos posted by businesses about products/services to gather info. Also:

• 31% rely on videos from everyday people on social media, highlighting the massive weight of authentic user-generated content.
• And 27% value behind-the-scenes content, so showing your team’s faces actually builds trust during the consideration phase. Everyone likes a peak behind the curtain.

Consumers use video to vibe check your business. They want to see the product in action and the people behind it.

Pricey commercials are out; transparency and social proof are in.

What you can do: Create a brand video series like “meet the team” or a look into the process. Showing the real people builds a level of trust that static images can’t touch.

When 36% of consumers use your videos to vet your business, your content strategy matters.

Pro subscribers get weekly insights on video trends and production tactics that work. $349/year for up to 10 people.