LinkedIn: find the companies already asking for help

Ten companies with a stated need beat a thousand random contacts every time.

Say we run a recruitment agency and want to bring in new employer clients.

We hand Work the job of finding LinkedIn posts from companies hunting for a recruitment partner.

Once we’ve signed in, it reads through search results and comments, then organizes every opportunity it surfaces. This is a list of people who already raised their hand.

Do it now:

• Define our target: We provide our agency’s specialization, target market, and ideal employer profile. We ask for up to ten companies with posts from the last fourteen days, so we’re catching hiring needs that are still warm.
• Run the search: We point Work at phrases like “looking for a recruitment agency” and “can anyone recommend a recruiter?” Critically, we tell it to separate employer requests from job seeker posts. Those are two very different conversations.
• Review the list: Work builds a table with each company, post author, date, link, roles to fill, and hiring needs. Direct requests matching our specialization go straight to the top.
• Prepare the outreach: We ask for message drafts that reference the actual post, highlight relevant experience, and ask about the project. We approve the ones worth sending, then track replies and sales conversations.

Use our starter prompt and tailor it to the task:

You are my B2B lead-generation and sales research agent. Your task is to use LinkedIn to find companies that have recently expressed a real need for external recruitment support, qualify the opportunities, rank them, and prepare personalized outreach messages.[read more…]

WordPress: turn customer questions into articles that sell supplements

A content calendar has never sold a single bottle of anything.

An article that answers a real customer question can lead straight to checkout. Say we run an online store selling a magnesium and vitamin B6 supplement.

We ask Work to write articles about fitting that supplement into a daily routine. It saves them in WordPress as formatted drafts: headings, internal links, and buttons pointing at the product page.

The result is a library of answers waiting for people who are already halfway to buying.

Step by step:

• Share the product details: We provide the label, ingredients, daily serving, magnesium form, capsule count, price, directions, contraindications, and the questions customers keep asking. Then we have Work audit our existing blog and name three important topics we’ve never covered.
• Request articles that match buying intent: Each post answers one specific question a potential customer has. For example: “Magnesium citrate vs. oxide: What’s the difference?” or “When’s the best time to take magnesium?”
• Keep the content compliant: We tell Work to steer clear of treatment promises, disease diagnoses, and unapproved health claims. The job is to educate, explain what’s in the product, and help readers decide whether to buy.
• Put Work to work in WordPress: Once we’ve signed in, Work creates three posts and fills in the copy, titles, headings, meta descriptions, categories, and readable URLs. It links to related guides and our product page, then saves all three as drafts.

Pro Tip: After publishing, we track organic search visits, reading time, clicks to the product page, add-to-carts, and orders attributed to each article.

PCMag describes sign-in as removing one of the biggest hurdles for agents: we authenticate our account, and Work handles the remaining steps. It can keep going while we’re away.

eBay: get surplus equipment ready to sell

We’d rather turn older equipment into cash than let it collect dust on a warehouse shelf. Say we run an event equipment rental business and we’re upgrading our sound systems.

We ask Work to open our watched listings on eBay and compare them against the gear we’re offloading. It checks prices, condition, and included accessories, then recommends pricing and prepares the listing materials.

The shelf stops being a storage decision and starts being a revenue one.

Playbook:

• Share the equipment details: We provide photos, models, condition, included accessories, and known faults for five items. We also specify our target market and whether clearing the warehouse fast or squeezing out a higher price matters more.
• Compare the listings: Work reviews our eBay Watchlist and compares similar items. It accounts for what’s included and shipping costs, and keeps asking prices strictly separate from any actual sales data.
• Review the recommendations: We ask for a starting price, the reasoning behind it, and a suggested minimum for each item. When setting that floor, we factor in fees, packaging, and any shipping we’re covering.
• Build the listings: Work prepares titles, descriptions, item specifics, and the photo order. We review everything, list the equipment, and record the cash recovered after selling costs.

We start with a clearly defined task.

Work handles the clicking and prepares the materials, we review the finished output. Then we scale whichever process saves us the most time or gets us closest to a sale.

Important: On LinkedIn, we use access methods permitted by the platform.

eBay requires prior permission for automated access. If that access isn’t available or we hit a block, we hand Work our own notes and comparison tables instead.

Three logins, three finished jobs

Skipped to the bottom? Fair enough.

Here’s what each of these tactics actually puts in our hands.

• LinkedIn: A list of companies actively asking for help. Considerably stronger footing than firing messages at random profiles.
• WordPress: Finished article drafts sitting in our dashboard, answering the questions customers already have and pointing readers straight at our supplement.
• eBay: Pricing recommendations and listing materials ready to publish. A better use of our equipment than storing it “for later.”

The pattern holds across all three: we define the task, Work does the clicking, and we review something finished instead of starting from a blank page.