Cinderella’s magic ran out at midnight. Your Black Friday prices can now kick in at midnight instead, and you won’t have to stay late to flip them.

Set it and forget it, finally: Rollouts, Shopify’s tool for scheduling and testing store changes, now handles catalogs. You can:

• Set prices and product availability per market ahead of time
• Switch catalogs on or off at a set date and time
• Test one catalog’s offer against another
• Launch catalog, theme and checkout changes together

Shipping costs, no plot twists: Managed Markets, Shopify’s service for selling internationally, now sets your Standard and Express shipping rates abroad. Buyers see one simple shipping price at checkout.

Managed Markets folds part of that cost into your product prices. Buy qualifying prepaid FedEx or DHL Express labels through it, and you won’t pay for later carrier adjustments.

The catch: it requires duty-inclusive pricing, and you can’t edit the rates yourself.

Before you blame the traffic: Checkout now shows payment methods as compact tiles instead of a list for stores offering four or fewer methods.

If your conversion rate swings, check your layout first.

Small print: Your store now blocks links to sites Shopify flags as malicious and asks customers to confirm before visiting suspicious ones. Other links work as before.

AI shoppers, meet your stores: UCP is the open protocol that lets AI shopping agents work with online stores. Now agents can also find a merchant’s physical locations.

They can search by city or distance and see which stores carry the items a buyer wants. Agents only see locations you’ve enabled as a Physical storefront, so check yours.

Cinderella had a fairy godmother. You have a scheduler.