Archive

Metaphorical Framing

How describing complex ideas through familiar comparisons shapes perception and how to apply metaphorical framing in marketing campaigns.

May 16, 2025

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4 min read

Groupthink

Why groups prioritize conformity over critical thinking, and how to use groupthink in your marketing to influence customer decisions.

May 8, 2025

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5 min read

How are marketers and online users feeling about AI?

Data on marketer and consumer trust in AI, adoption concerns, regulation preferences, and why human oversight remains critical in 2024.

May 5, 2025

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5 min read

The Overconfidence effect

Why people overestimate their abilities and judgment, and how to use the overconfidence effect to boost customer action and sales.

May 1, 2025

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4 min read

PRO

The Ultimate Data-Backed Influencer Marketing Report 2025

Learn which influencer tiers drive highest engagement, what collaboration costs look like in 2025, and how different age groups respond to creator content.

May 1, 2025

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15 min read

The Specialist Effect

Why people trust focused specialists over generalists, and how to use the specialist effect to make your brand more appealing in marketing.

Apr 24, 2025

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5 min read

Door-in-the-face technique

Why asking for something big then retreating to a smaller request increases acceptance, and how to apply this persuasion technique in marketing.

Apr 17, 2025

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4 min read

Easter 2025: What can merchants and marketers expect this year?

Easter 2025 spending projections, inflation-adjusted trends, consumer celebration rates, category priorities, and how economic pressure shapes holiday shopping behavior.

Apr 15, 2025

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4 min read

Satisficing

Why people choose the first acceptable option instead of searching for perfection, and how to use satisficing to drive more sales.

Apr 10, 2025

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4 min read

Should You Promote Your Brand on LinkedIn?

Learn LinkedIn ad costs, organic reach effectiveness for B2B brands, user demographics, and whether the platform is worth your marketing investment in 2025.

Apr 7, 2025

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5 min read

E-Commerce Subscriptions Simplified – Transform Your Existing E-Commerce Offerings into High-Profit, Recurring Revenue

Learn how to build profitable subscription models for e-commerce through pricing strategies, retention tactics, and AI-powered customer acquisition.

Apr 6, 2025

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1 min read

The underdog effect

Why people root for disadvantaged competitors and how to use the underdog effect to build emotional connections with your customers.

Apr 3, 2025

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5 min read

All posts

Metaphorical Framing

Groupthink

How are marketers and online users feeling about AI?

The Overconfidence effect

The Ultimate Data-Backed Influencer Marketing Report 2025

The Specialist Effect

Door-in-the-face technique

Easter 2025: What can merchants and marketers expect this year?

Satisficing

Should You Promote Your Brand on LinkedIn?

E-Commerce Subscriptions Simplified – Transform Your Existing E-Commerce Offerings into High-Profit, Recurring Revenue

The underdog effect

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