Archive

The illusion of control

Why people believe they have more influence over outcomes than they actually do and how to use the illusion of control in marketing.

Feb 6, 2025

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5 min read

The Left-Digit Effect

Why shoppers perceive prices ending in 99 as much lower than they are, and how to apply left-digit bias to boost conversions and sales.

Feb 5, 2025

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5 min read

5 Under-the-Radar Trends For Marketers in 2025, Charted

Explore five emerging marketing trends for 2025 including ad frustration levels, brand safety concerns, experiential marketing growth, AI adoption rates, and budget challenges facing teams.

Feb 2, 2025

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5 min read

The Fresh Start Effect

Why people feel motivated to pursue goals at new beginnings like Mondays or January, and how to use the fresh start effect in marketing.

Jan 23, 2025

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4 min read

Super Bowl 2025: 8 charts to prepare for the ultimate showdown

Super Bowl 2025 spending trends, viewership growth, advertising costs, consumer behavior by category, and tactics to capitalize on game day buzz.

Jan 20, 2025

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7 min read

Commitment bias

Why people stick to past decisions to protect their self-image and how to use commitment bias to increase customer loyalty and sales.

Jan 16, 2025

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4 min read

Will digital marketing budgets increase or decrease in 2025?

Learn where marketing budgets are heading in 2025 across industries, how CMOs plan to allocate spending, and which advertising channels will receive the most investment.

Jan 13, 2025

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6 min read

The Ambiguity Effect

People prefer options with known outcomes over uncertain ones, and how to use the ambiguity effect to increase conversions and sales.

Jan 9, 2025

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4 min read

PRO

Post-BFCM 2024 Deep Dive Analysis

How 2024 Cyber Week sales compared to previous years, which shopping behaviors changed, and when to launch campaigns for better conversions.

Jan 8, 2025

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10 min read

❓ Sponsored.

TikTok won’t keep your money if it gets banned, Perplexity gets ads, Copilot’s 2024 usage trends, and more.

Jan 6, 2025

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6 min read

All-natural effect

Why people trust products labeled as natural more than synthetic alternatives and how to apply this bias to your marketing strategy.

Dec 19, 2024

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5 min read

The Anchoring effect

Why people rely heavily on the first piece of information they see when making decisions and how to apply anchoring in your marketing strategy.

Dec 12, 2024

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5 min read

All posts

The illusion of control

The Left-Digit Effect

5 Under-the-Radar Trends For Marketers in 2025, Charted

The Fresh Start Effect

Super Bowl 2025: 8 charts to prepare for the ultimate showdown

Commitment bias

Will digital marketing budgets increase or decrease in 2025?

The Ambiguity Effect

Post-BFCM 2024 Deep Dive Analysis

❓ Sponsored.

All-natural effect

The Anchoring effect

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