Archive

Von Restorff Effect

Why distinctive items are remembered better than similar ones, and how to apply the Von Restorff effect to make your marketing stand out.

Jul 25, 2025

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5 min read

Three AI videos you can use in your campaigns right away

Learn how to create testimonial videos, podcast clips, and branded location content using Google Veo 3 without cameras or production crews.

Jul 18, 2025

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4 min read

Human-Likeness Effect

Why objects that look like faces trigger emotional responses and how to apply the human-likeness effect to boost marketing appeal.

Jul 17, 2025

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5 min read

Three tactics for better product descriptions with AI

Learn how to transform product features into benefits, use customer language, and run unlimited split tests using AI tools like ChatGPT and Claude.

Jul 11, 2025

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4 min read

✂️ Shared ads.

Google is phasing out shared ads, YouTube takes on AI slop, why brand SEO matters more than ever, and more.

Jul 11, 2025

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6 min read

Repetition Bias

Why hearing something repeatedly makes it feel true and how to use repetition bias to strengthen your marketing messages.

Jul 10, 2025

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4 min read

Is AI improving marketers’ work?

Daily AI usage among marketers in 2024, how it saves time and money, which tasks it handles best, and concerns about quality and creativity.

Jul 9, 2025

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9 min read

Three tactics to turn reviews into revenue using AI

Analyze customer reviews with ChatGPT and Gemini to predict churn, prioritize product features, and generate targeted ad copy that converts.

Jul 4, 2025

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3 min read

Support Theory

Why people judge probabilities higher when details are added, and how to use support theory in your marketing.

Jul 4, 2025

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5 min read

Are marketers overwhelmed in 2025?

How overwhelmed marketers feel in 2025, what drives workplace burnout, and how workload and pay gaps contribute to industry stress.

Jul 1, 2025

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9 min read

PRO

How are US tariffs impacting e-commerce? A data-backed report

How new tariffs affect consumer shopping behavior, brand loyalty, and supply chains, plus what e-commerce retailers should do to adapt and protect revenue.

Jul 1, 2025

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9 min read

Three steps to build powerful buyer personas leveraging AI and real data

Learn how to create data-driven buyer personas in three steps using ChatGPT and Gemini to clean data, segment customers, and build actionable profiles.

Jun 27, 2025

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5 min read

All posts

Von Restorff Effect

Three AI videos you can use in your campaigns right away

Human-Likeness Effect

Three tactics for better product descriptions with AI

✂️ Shared ads.

Repetition Bias

Is AI improving marketers’ work?

Three tactics to turn reviews into revenue using AI

Support Theory

Are marketers overwhelmed in 2025?

How are US tariffs impacting e-commerce? A data-backed report

Three steps to build powerful buyer personas leveraging AI and real data

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