Archive

Athletic Greens – E-Commerce – November 2021 Deep Dive

How Athletic Greens built a subscription business on a single product using premium branding, strategic podcast sponsorships, and high-converting website design.

Jul 14, 2022

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24 min read

PRO

Pete & Pedro – E-Commerce – October 2021 Deep Dive

How a men's grooming brand uses simple Facebook ads, SEO content, email formats, and influencer marketing to generate millions in revenue.

Jul 14, 2022

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30 min read

PRO

LadyBoss – E-Commerce – September 2021 Deep Dive

Learn how LadyBoss built a $30M women's weight loss brand with founder-led ads and strong copy despite website friction, upsell issues, and design flaws.

Jul 14, 2022

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25 min read

PRO

Huckberry – E-Commerce – August 2021 Deep Dive

Learn how Huckberry built a curated e-commerce marketplace through content marketing, product page structure, email campaigns, and brand positioning strategies.

Jul 14, 2022

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23 min read

PRO

Goli – E-Commerce – July 2021 Deep Dive

How a supplement brand uses creative ad testing and influencer content to drive sales despite website flaws and what marketers can learn.

Jul 14, 2022

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22 min read

PRO

SIMULATE – E-Commerce – June 2021 Deep Dive

Learn how SIMULATE uses tech-style branding, product drops, creative email campaigns, and social media to build mainstream appeal for plant-based chicken nuggets.

Jul 14, 2022

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25 min read

PRO

Peel – E-Commerce – May 2021 Deep Dive

Learn how Peel sells premium phone cases in a crowded market through minimalist branding, paid social strategy, and cross-platform presence.

Jul 14, 2022

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28 min read

PRO

Morning Brew – Newsletter – April 2021 Deep Dive

Learn how Morning Brew grew from zero to 2 million newsletter subscribers through referral programs, Facebook ads, Twitter tactics, and engagement strategies that generated over $20M in ad revenue.

Jul 14, 2022

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31 min read

PRO

Snow – E-Commerce – March 2021 Deep Dive

Learn how Snow uses celebrity influencers, aggressive upsell funnels, paid search strategies, and multichannel tactics to sell teeth whitening products.

Jul 14, 2022

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32 min read

How COVID-19 Affected The Online Marketing Industry

How COVID-19 hit online marketing in 2020: survey data on physical vs digital products, Facebook vs Google Ads stability and category performance.

Mar 28, 2020

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8 min read

All posts

Athletic Greens – E-Commerce – November 2021 Deep Dive

Pete & Pedro – E-Commerce – October 2021 Deep Dive

LadyBoss – E-Commerce – September 2021 Deep Dive

Huckberry – E-Commerce – August 2021 Deep Dive

Goli – E-Commerce – July 2021 Deep Dive

SIMULATE – E-Commerce – June 2021 Deep Dive

Peel – E-Commerce – May 2021 Deep Dive

Morning Brew – Newsletter – April 2021 Deep Dive

Snow – E-Commerce – March 2021 Deep Dive

How COVID-19 Affected The Online Marketing Industry

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