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AI Short Video Creation Simplified

Learn which AI video tools actually work for marketers, essential components of effective video ads, and how to create your first promotional video in minutes without appearing on camera.

Sep 1, 2023

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19 min read

PRO

Pricing Page Copywriting Deep Dive

Learn which pricing page headlines convert best, whether to offer enterprise plans, how to structure CTAs, and what copywriting patterns top SaaS companies use.

Aug 1, 2023

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14 min read

PRO

A Principles-Based Meta Ads Swipe File

Learn which qualifying techniques performed best in Meta ads from smaller businesses, including proven opening phrases, image strategies, and targeting approaches that convert.

Jul 1, 2023

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13 min read

PRO

Agency Growth Report: How Marketing Agencies Can Get More Clients

Data from 97 agency founder interviews reveals which marketing channels consistently win clients, how to decide on specialization, and what landing page elements convert prospects into customers.

Jun 1, 2023

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48 min read

Newsletter Essentials

A practical course covering newsletter tech setup, content structure and voice, growth channels to 1,000 subscribers, and monetization models.

May 23, 2023

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1 min read

PRO

How To Change People’s Minds and Behavior

Discover how to influence behavior through ability, motivation, and prompts using proven psychology models and real-world marketing examples.

Apr 30, 2023

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42 min read

PRO

A Marketer’s Complete Dive Into AI – Part 2

Learn advanced AI prompt design techniques, how to train AI using marketing reports, what AI cannot do, and methods to discover emerging AI tools.

Apr 1, 2023

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29 min read

PRO

A Marketer’s Complete Dive Into AI – Part 1

Discover how AI tools handle copywriting tasks, social media content, market research, funnel creation, and learn prompt engineering techniques to boost marketing productivity.

Mar 1, 2023

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27 min read

Copywriting Essentials

A practical course on writing persuasive marketing copy through customer research, offer development, angles, drafting and editing techniques.

Feb 5, 2023

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1 min read

PRO

The Marketer’s Guide To Surviving and Thriving in a Recession – February 2023 Pro Report

Data on recession buying behavior across four consumer segments, which product categories grow during downturns, and how top brands adjusted their marketing mix to maintain revenue.

Jan 31, 2023

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32 min read

PRO

A Marketer’s Deep Dive Into The Pet Industry – January 2023 Pro Report

Discover which marketing channels and ad formats drive pet product sales, what funnel optimization mistakes cost conversions, and how top brands use personalization to boost customer lifetime value.

Jan 2, 2023

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8 min read

PRO

A principles-based email marketing swipe file – December 2022 Pro Report

Psychological principles behind top performing marketing emails including rhyme, humor, curiosity and pattern interruption techniques with real examples.

Dec 1, 2022

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12 min read

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