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Everything we have published, newest first. Search it, or jump to one newsletter.
Learn which SMS messages get 82% to 99% open rates, how phone number types affect deliverability, and compliance rules to avoid carrier fees.
Nov 1, 2022
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21 min read
Learn which pricing models convert best for digital products, how payment structure impacts revenue more than price alone, and proven frameworks to test new monetization approaches.
Oct 1, 2022
58 min read
How salespeople use 30-plus closing techniques to get people to say yes and how marketers can apply these persuasion tactics to their campaigns.
Sep 1, 2022
35 min read
How hackers and con artists exploit System 1 thinking biases to manipulate decisions and what marketers can ethically learn from their psychology tactics.
Jul 31, 2022
Data on consumer spending across major holidays, top converting seasonal campaigns from 400 marketers, and proven holiday promotion strategies to increase sales.
Jul 14, 2022
Twenty-one growth tactics discovered from analyzing marketing data in 2021-2022 across advertising, agencies, social media, email, and SEO.
26 min read
Learn which alternative marketplaces like eBay, Walmart, and Etsy offer lower competition than Amazon, plus how to expand internationally through platforms like Shopee and Meesho.
33 min read
How TikTok compares to Facebook and Instagram in user engagement, which business models drive sales on the platform, and what content strategies actually work based on 80 research sources.
What 3000 landing pages reveal about headline clarity, copywriting structure, persuasion tactics, and conversion-focused best practices backed by testing data.
24 min read
How Affirm uses partner traffic, powered by marketing, quick wins for conversion, and tailored messaging across YouTube, TikTok, Facebook and Google.
20 min read
Which acquisition channels drove consistent sales for 181 e-commerce founders, how they used Facebook ads and press outreach, and what tactics worked across different product niches.
39 min read
How Wise grew from startup to multi-billion dollar fintech through guerrilla marketing, organic traffic strategies, and evolving website copy over ten years.
22 min read
Delivered Monday, Wednesday and Friday. Carefully curated marketing news and data, read in 7 minutes or less.