Somewhere between your reviews, your reports, and your support queue, AI has been busy.

First stop, your Yelp listing: OpenAI just struck a deal with Yelp to surface local reviews, ratings, and photos inside ChatGPT responses.

Which means your Yelp presence is now a GEO play, not just a local-search one. Time to treat those reviews like juice for LLM mentions.

Next, your reporting: The ChatGPT Ads Manager added a tooltip splitting conversions into View-Through and Click-Through attribution.

Small tweak, telling direction. OpenAI is building the reporting you’d need before trusting the real budget to the channel.

Then, your grunt work: Claude’s new “Record a skill” feature lets you screen-record yourself doing a task once, then have it repeat the whole thing on command.

No prompt engineering required. Handy for the recurring stuff eating your afternoons.

Finally, your support queue: Google says Gemini agents now autonomously resolve 75% of Google Ads support queries.

Big bet on offloading support to AI. Whether the quality holds for anything past routine questions is what we’re worried about.

The message is clear: Get comfortable, because AI’s now sitting in every seat around you.