Someone tell Super Mario to keep his calendar current.

Apparently, searchers can now book plumbers through Google’s AI Mode. It’s one of several jobs AI picked up this week.

Your booking software just became a search channel: AI Mode sends US home-service searches to booking and quote pages, but only through partner platforms like Angi or Jobber.

No partner account? No direct bookings. Jobber and Housecall Pro charge no lead fee, while Google’s Local Services Ads bill booking requests as leads.

Canada gets the buy button: Google is rolling out direct checkout in AI Mode and Gemini, so Canadians can buy without leaving the conversation.

Eligible retailers include lululemon, select Shopify merchants, Shoppers Drug Mart and Simons, which stay the seller of record.

Next year, a simpler Merchant Center setup will let more retailers turn on direct checkout.

Meet your newest visitors: Microsoft is adding Agent Activity to Clarity, its website analytics tool. The report tracks which AI agents visit, what they do and where they stall.

You’ll see whether agents can finish your forms and checkout.

Caps off at ChatGPT Ads: From Monday 9 November, OpenAI swaps bid caps for target bidding:

• Target CPA replaces Max Bid in new conversion campaigns, bidding toward the average cost per conversion you set.
• Target CPC does the same for clicks, replacing Max CPC in new click campaigns.
• Existing campaigns can switch before Max Bid and Max CPC retire on 1 January 2027.

First, check that your Pixel or Conversions API sends the right event. Set targets from your actual CPA or CPC, since tight targets can leave budget unspent.

AI keeps picking up jobs, so make sure it can finish yours.