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Course

Amazon FBA Essentials

A practical Amazon FBA course covering product research, sourcing, branding, listing optimization, and marketing to launch and grow a profitable private label business.

40 lessons  ·  8 chapters
About this course

Before diving in, you can access the full course slides here. Keep in mind the video course contains significantly more information than the slides so we recommend always going through all the lessons.

Course Curriculum

Chapter 1 - Fundamentals

  1. 1Why Choose FBA?
  2. 2Goals And Results
  3. 3Establish Your Numbers
  4. 4Ways To Structure Your Business
  5. 5Which Marketplace To Start On?
  6. 6Seller Account Overview And Requirements

Chapter 2 - Product Research

  1. 7Elements Of A Successful Product Opportunity
  2. 8Products To Avoid For Now
  3. 9Tools To Speed Up The Process
  4. 10Product Criteria
  5. 11Understanding Amazon Fees
  6. 12Product Research

Chapter 3 - Product Sourcing

  1. 13Fine-tune Your Product For Success
  2. 14Product Sourcing Process Explained
  3. 15Finding And Contacting Suppliers
  4. 16Choosing Your Top Product
  5. 17Your First Inventory Order
  6. 18Shipping Overview

Chapter 4 - Your Brand

  1. 19Create Your Brand Identity
  2. 20Quick Product Listing In Seller Central
  3. 21Design Your Product Packaging
  4. 22Build Your Brand Assets

Chapter 5 - Product Listing

  1. 23Overview Of Amazon Product Listings
  2. 24Product Images That Grab Instant Attention
  3. 25How To Price Your Product
  4. 26Creating Your Complete Product Listing
  5. 27Your Business Reporting And Analytics

Chapter 6 - Your First FBA Shipment

  1. 28Preparing Your First FBA Shipment
  2. 29Getting Your Initial Reviews
  3. 30Launching Your First Product On Amazon
  4. 31Post-launch Action Steps

Chapter 7 - Marketing on Amazon

  1. 32Amazon Sponsored Product Ads
  2. 33Creating PPC Campaigns
  3. 34Amazon Prime Exclusive Discounts
  4. 35Amazon Coupons
  5. 36Amazon Promotions
  6. 37Amazon Deals
  7. 38Amazon Brand Registry
  8. 39Exceptional Customer Service

Wrap-up

  1. 40Wrap-up
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