The biggest AI ad platform is also the one people use the most. Convenient, that.

Mark your calendar: ChatGPT Ads just rolled out conversion-optimized CPC campaigns in beta, plus dynamic URL parameters and Triple Whale, Hightouch, and Sonar integrations.

The urgent bit: Automatic Advanced Matching is now default on new pixels, and switches on for existing ones August 17 unless you opt out first.

Brazil and Mexico get access this week, and multi-product carousels are in testing.

And the audience is already there: ChatGPT is the preferred AI tool for 33.7% of U.S. adults who used generative AI in the past month. Gemini sits second at 18.2%.

But Gemini gained 6.8 points since February, the biggest jump of any brand. ChatGPT slipped 5.9.

So spend where the users are, but keep one eye on Gemini.

Google’s writing your product copy now: it’s testing AI-generated descriptions on Shopping ads, confirmed as a small experiment.

Similar tests hit sponsored text ads last month and product descriptions in June. Feels like a pattern…

Finally, say yes to weird data: those one-word queries cluttering Search Console like “yes,” and “yes, pricing” are AI Mode follow-ups.

Google logs each as a brand-new query, complete with impressions and clicks. So stop writing them off as noise.