You can now add links to Instagram captions, post short-form content to Disney+, and more.

As time evolves, certain phrases fall out of the public consciousness.

Soon, that’ll include “link in bio:” Instagram is giving Meta Verified subscribers clickable links directly in captions, with up to 10 a month on mobile. It’s paywalled and mobile-only for now.

…but if it opens up, platforms like Linktree will have a serious question to answer.

Fewer steps between caption and click-through means higher conversion potential. Worth testing the moment it’s available to your accounts.

Mickey Mouse has brainrot too: Disney+ just launched Verts, a TikTok-style feed built into the mobile navigation bar, complete with a personalized recommendation algorithm.

A short-form feed backed by one of the biggest IP libraries on the planet doesn’t come along often. Brand integration opportunities will likely follow faster than you’d expect.

Snapchat just made a compelling case for telco marketing: A new report found its users are twice as likely to sign up with a telco brand after seeing creator content.

And, they’re more likely to have recently switched plans, flagged as more tech-savvy and influential than non-users.

If telco is your space, this audience isn’t just reachable. They’re actively recommending providers to people they know.

Your niche content will now perform better, plus tips how to get cited in LinkedIn’s chatbots

If something ain’t broke, don’t fix it.

However, LinkedIn’s ranking system was. So the platform has rebuilt it using LLMs, which means that the algorithm now understands context, not just clicks.

Posting about small modular reactors when your profile says electrical engineer? LinkedIn gets it now, while actively downranking engagement bait and recycled hot takes.

Publish timely, expert content and maybe you can win. Chase clicks, and you definitely won’t.

And while you’re thinking about LinkedIn: The platform also dropped a guide on getting cited by AI chatbots. Three rules. All of them are doable today.

• Write long-form articles between 800 and 1,200 words.
• Lead with your most important point.
• Keep it human-written. AI-generated content risks getting blocked from indexing entirely.

Long-form content accounts for 60% of all AI citations on the platform, and AI chatbots are becoming a hot discovery tool for buyers. Note that.

Plus, another tip if you’re worried you might trigger algorithmic penalties: none of links, hashtags, frequent posting, third-party schedulers do that, LinkedIn says.

The Feed won’t reward tactical maneuvering, but it will reward valuable content. So stop second-guessing your strategy and just publish. The best LinkedIn hack is… not having one.

Your reports may look different with new Meta attribution changes

Meta’s been moving the furniture around again.

Between attribution updates, platform hiccups, and new creative tools, there’s a lot to unpack. Thankfully, Jon Loomer has been tracking the chaos, so you don’t have to.

Prepare for remarketing to lose its luster: Meta’s new “engage-through” attribution is replacing “engaged-view,” with a catch. It’ll still track social clicks, but the attribution window for these actions has shrunk from seven days to just one.

This means if someone likes your ad on Monday but doesn’t buy until Wednesday, that conversion vanishes from your report. Uh-oh.

If remarketing fluffed up your ROAS, prepare for a reality check. Those accidental conversions are about to get a lot harder to claim.

Stop giving credit where it isn’t due: When it comes to freebies like lead magnets, you need to be stricter with your settings. While the default attribution is moving to a 7-day click and 1-day view/engage-through combo, that’s often overkill for a low-friction sign-up.

If someone wants your free PDF, they usually click and grab it immediately. Switch to 1-day click-only for these campaigns. It forces Meta to find people who actually take action.

The Breakdown by Attribution ghost has returned: Once the new attribution changes fully roll out in March, this tool will allow us to see exactly how many conversions are coming from “engage-through” versus standard clicks.

You can finally see how many people actually clicked a link versus those who just liked a post and wandered back later.

Let Meta play matchmaker: Meta is leaning hard into Related Media, a feature that suggests using creative from your previous successful ads.

When you stack these different visuals into one monster ad, Meta’s algorithm goes to work finding the right creative for the right person.

Meta often spends significantly more on these “related” assets than on the originals because they work.

Bottom line if your remarketing results look too good to be true, Meta is about to give you a very honest reality check. Better get ready.

How to make your reviews trustworthy?

In an era of “fake news” and bot-generated praise, a five-star rating isn’t enough anymore.

Shoppers want a tangible proof that a human actually bought and liked the product:

Transparency and consistency are top. Both detailed product descriptions and a large number of reviews tied for the top spot at 55% each. No surprises, eh?

However, the new era calls for visual proof, too, with 53% of shoppers trusting reviews more when they include customer photos or videos.

Finally, verification matters, with 44% look for verified purchase badges, while 43% appreciate retailers responding to reviews.

The crux: Fifty generic five-star reviews aren’t as powerful as thorough feedback and photos and a verified buyer tag.

What you can do: Incentivize visual reviews. Offer a small discount or loyalty points for customers who upload a picture of the product in use with their review.

Also, check Stacked Marketer Pro. Subscribers get weekly intelligence on consumer trust factors and tactics to build credibility at scale. $349/year covers a team of up to 10 people.