Chapter 1 - Assemble

1. 1Assemble introduction
2. 2Customer research
3. 3Research sheet walkthrough
4. 4Over the shoulder research
5. 5Close
6. 6Documents in Chapter 1 - Assemble

Chapter 2 - Offer

1. 7Offer
2. 8Offer Summary
3. 9Documents in Chapter 2 - Offer

Chapter 3 - Context

1. 10Context
2. 11Wireframe guide
3. 12Documents in Chapter 3 - Context

Chapter 4 - Angles

1. 13Angles
2. 14Over the shoulder - Angles
3. 15Documents in Chapter 4 - Angles

Chapter 5 - Write and edit

1. 16Drafting
2. 17Over the shoulder - Drafting
3. 18Editing
4. 19Polish
5. 20Documents in Chapter 5 - Write

Chapter 6 - How to build and maintain a swipe file

1. 21Build and maintain a swipe file
2. 22Documents in Chapter 6 - How to build and maintain a swipe file

Chapter 7 - Copywriting mistakes to avoid

1. 23Common mistakes to avoid
2. 24Documents in Chapter 7 - Common mistakes to avoid

Final Quiz