Create campaigns with a single visual character

Give your brand a recognizable face.

Omni Reference allows you to generate the same character in multiple settings. It’s a powerful tool for building campaigns around an influencer, brand ambassador, or avatar.

You can place your model in countless settings — while maintaining visual consistency and cutting costs.

Here are the steps:

• Choose a main photo or generate a base character.
• Upload it as a reference in Midjourney v7.
• Generate new scenes (e.g., office, gym, park).
• Keep a consistent visual style throughout.

The prompts used:

Base photo:

a realistic full-body photo of a man in his 30s sitting on a bench in Central Park, New York, reading a newspaper, wearing a casual jacket and jeans, autumn leaves around, soft natural lighting, DSLR quality, cinematic look, detailed textures, realistic expression and pose –ar 1:1 –v 7

In the office:

imagine a full-body photo of the same man from the reference image, wearing a tailored dark suit, standing confidently in a modern office with large windows and a city skyline in the background, realistic lighting, DSLR quality, sharp details, professional atmosphere –ar 1:1 –v 7 –oref https://cdn.midjourney.com/404c4422-3845-49ca-8fb7-36eaaf69d268/0_3.png –ow 400

At the bar:

imagine a full-body photo of the same man from the reference image, standing at the bar counter in a cozy pub, wearing a blue shirt and jeans, ordering a drink from the bartender, warm ambient lighting, wooden bar interior, bottles and glasses in the background, relaxed evening atmosphere, DSLR photo style, realistic textures and expressions –ar 1:1 –v 7 –oref https://cdn.midjourney.com/404c4422-3845-49ca-8fb7-36eaaf69d268/0_3.png –ow 400

At the gym:

imagine a full-body photo of the same man from the reference image, working out in a modern gym, wearing a fitted athletic tank top and training shorts, lifting dumbbells, visible muscle tone, focused expression, sweat on forehead, realistic indoor lighting, detailed gym background with fitness equipment, DSLR photo style –ar 1:1 –v 7 –oref https://cdn.midjourney.com/404c4422-3845-49ca-8fb7-36eaaf69d268/0_3.png –ow 400

Example: Zalando replaced traditional photo shoots with AI-generated “digital twins” of models, cutting content production time from 6–8 weeks to just 3–4 days. Costs dropped by nearly 90%!

Keep your remarketing fresh — but consistent

Visual chaos kills conversions.

With Omni Reference, you can “move” a product (like a vase, smartphone, or cosmetic) into different scenes — while keeping its appearance consistent. This boosts brand recognition and helps tailor campaigns to different audience segments.

Here’s how you can do it:

• Upload a photo of your product as a reference.
• Generate images featuring the same product in different locations, such as in a kitchen, in a meditation room, or with a virtual model.

The prompts used:

Vase in the kitchen:

imagine a blue ceramic vase placed on a wooden coffee table in a modern bright living room, Scandinavian interior style, soft natural light coming through large windows, minimalist decor, realistic shadows and reflections, high-resolution photo, DSLR quality –oref https://cdn.midjourney.com/c7071f92-dcee-4103-b010-8b5c8f504601/0_1.png –ow 400 –ar 3:2 –v 7

Vase in the snow:

imagine a blue ceramic vase standing on a large rock in a snowy mountain landscape, surrounded by snow-covered peaks, cold ambient light, cinematic winter atmosphere, realistic textures, high-detail outdoor photography –oref https://cdn.midjourney.com/c7071f92-dcee-4103-b010-8b5c8f504601/0_1.png –ow 450 –ar 3:2 –v 7

A woman is holding a vase in her hands:

imagine a confident woman in her 30s clearly visible, smiling, holding a blue ceramic vase with both hands in front of her chest, standing in a well-lit cozy modern living room, warm ambient indoor lighting, realistic home decor, cinematic soft focus, detailed facial features –style raw –ar 3:2 –v 7 –oref https://cdn.midjourney.com/c7071f92-dcee-4103-b010-8b5c8f504601/0_1.png –ow 300

Meditation room:

imagine a blue ceramic vase placed on a low wooden table in a minimalistic zen meditation room, soft indirect light, tatami mats, peaceful spiritual ambiance –style raw –ar 3:2 –v 7 –oref https://cdn.midjourney.com/c7071f92-dcee-4103-b010-8b5c8f504601/0_1.png –ow 700

Result: Greater consistency = lower conversion costs. The customer immediately recognizes what they’re looking at — which increases trust and click-through rates.

Create a “before/after” effect without a photoshoot

Transformation sells — but only if it looks real.

Omni Reference lets you keep the same face, body, or product, while changing the environment or the visible effect. It’s perfect for cosmetic, fitness, supplement, or home makeover campaigns.

Try it out yourself:

• Upload the “before” image (model, room, or product).
• Generate the “after” image — showing a clear transformation but with the same subject.
• Apply it to body transformations, skincare results, garden makeovers, and more.

Garden before and after:

Prompts used:

Neglected garden:

imagine an overgrown and neglected backyard garden, dry patchy grass, scattered dead leaves, broken wooden fence, weeds growing between cracked stone tiles, rusty garden tools lying around, dim cloudy light, abandoned feeling, realistic outdoor photography –style raw –ar 3:2 –v 7

Renovated garden:

imagine same backyard layout as in the reference, but fully renovated: lush green grass, trimmed hedges, colorful flower beds, wooden deck with modern garden furniture, soft warm sunlight, clean stone paths, ambient outdoor lighting, peaceful and inviting atmosphere, realistic landscaping photography –style raw –ar 3:2 –v 7 –oref https://cdn.midjourney.com/fd2a16f0-101c-4963-9174-26016f9510eb/0_3.png –ow 300

Body before and after:

Pompts used:

Overweight:

imagine a realistic slightly overweight man standing beside an outdoor swimming pool on a sunny day, wearing only swim trunks and flip-flops, soft body shape, relaxed posture, natural skin with water droplets, clear blue sky, vibrant summer colors, cinematic outdoor photography –style raw –ar 3:2 –v 7

10 kg less:

imagine a realistic man standing beside an outdoor swimming pool on a sunny day, wearing only swim trunks and flip-flops, 10 kilograms slimmer than the reference, slightly soft but healthier build, relaxed posture, natural skin with water droplets, vibrant summer colors, cinematic outdoor photography –style raw –ar 3:2 –v 7 –oref https://cdn.midjourney.com/192915df-500d-4edc-b10f-a06a7ea9e9fb/0_0.png –ow 300

Example: Pages that introduced before/after sliders instead of single product shots saw an 83% higher conversion rate.

Putting it all together

Ensure consistency in your generation settings — use the same style, aspect ratio, and lighting across images. This is the key to creating visual series that look like they came from a single photoshoot, not a random mix of scenes.