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Google Analytics 4 Essentials

A practical GA4 course covering account setup, event tracking, user measurement, attribution, standard reports, and explorations to audit and optimize your analytics property.

26 lessons  ·  6 chapters
About this course

Download your course slides here to access support documents and follow along in the lessons.

Course Curriculum

Chapter 1

  1. 1Lesson 0 - Course Slides
  2. 2Lesson 1 - Introduction to GA4
  3. 3Lesson 2 - GA4 accounts

Chapter 2

  1. 4Lesson 3 - Automatically collected events
  2. 5Lesson 4 - Enhanced measurement events
  3. 6Lesson 5 - Recommended events
  4. 7Lesson 6 - Custom events

Chapter 3

  1. 8Lesson 7 - Sessions and users
  2. 9Lesson 8 - Reporting identity
  3. 10Lesson 9 - Conversions
  4. 11Lesson 10 - Attribution scopes
  5. 12Lesson 11 - The terrible _(not set)_
  6. 13Lesson 12 - Data freshness
  7. 14Lesson 13 - GA4 documentation

Chapter 4

  1. 15Lesson 14 - Home-screen report
  2. 16Lesson 15 - Reports snapshot
  3. 17Lesson 16 - Real-time
  4. 18Lesson 17 - Acquisition
  5. 19Lesson 18 - Engagement
  6. 20Lesson 19 - Monetisation
  7. 21Lesson 20 - Retention
  8. 22Lesson 21 - User attributes
  9. 23Lesson 22 - Tech

Chapter 5

  1. 24Lesson 23 - Explorations
  2. 25Lesson 24 - Collections

Chapter 6

  1. 26Lesson 25 - Audit your GA4 property
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