Google hands you an AI co-pilot and free first-party audiences
Google launches AI troubleshooting assistant for Ad Manager and begins auto-building customer lists from existing conversion data.
Google’s doing your busywork while you nap this week.
Your campaigns just got a co-pilot: Ask Ad Manager now troubleshoots your campaigns and reads your performance data from inside the platform without any report-building.
If you want to know why a line item flopped, just ask it. It digs into your data and answers back.
You get guidance, custom metrics, and follow-ups in one chat thread.
It loads the right filters based on what you ask, builds detailed reports on demand, and drops a link straight to the spot in Ad Manager you need.
Free audiences, no assembly required: Google now builds customer lists from your conversion data automatically, with processing live Aug. 18.
One catch: This only kicks in if you’re already running both Enhanced Conversions and Customer Match, but never flipped these lists on.
If that’s you, sit back. Google builds the audience from data you’ve already collected, then you decide whether to plug them into campaigns.
If you’d rather give it a pass, you can disable the feature in your account settings before Aug. 18. Miss the date and the lists build themselves.
Less manual grunt work, more first-party data doing the heavy lifting. Peek before the deadline sneaks up on you.
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