¿Hablas automation? Google is removing campaign-level language targeting from Search campaigns and Search inventory in Performance Max in late September.

Your creative and landing page language become the matching signal.

No restructuring required, but if your multilingual setup uses that setting for eligibility control or compliance records, review it now.

Nearby and ready to walk in: PMax store-goal campaigns get Local customer optimization, prioritizing high-intent users across Maps, Waze, and local Search formats.

One catch: It won’t work alongside Merchant Center. Product feeds and online conversion goals disqualify a campaign, so you may need a separate one.

All bark, no new bite: Google reworded its YouTube and Discover Feed ad requirements. Editorial changes only, with no new rules or enforcement shifts. If things weren’t clear for you before, give it a read.

Sponsored by nobody, apparently: Google is testing a “Featured Store” heading in place of “Sponsored,” plus a “Shop these top products” subheading. Softer label, same ad unit.

Over at OpenAI, two smaller tests sprouted too:

• The Sources button is moving into the three-dot menu, which will bury citation clicks.
• Descriptive headings are showing above in-response ads, apparently AI-written. Google tested the same thing, and advertisers weren’t sold.

Controls are shrinking while labels get friendlier. Not a new trend at all, and it’s clear ChatGPT is following Google’s lead in this regard.