In Elf, Buddy decked out a toy department overnight.

Google Ads now does the same for your product photos.

Deck the product shots: Asset Studio, the AI creative tool inside Google Ads, turns product photos into festive winter or gifting scenes that stay on brand.

It also turns photos into YouTube video ads with Gemini Omni 1.2, Google DeepMind’s updated video model.

Google’s tips:

• Upload your brand guidelines PDF and 4 to 5 real product angles.
• Name the lighting, like “warm holiday table lighting.”
• A/B test two video openings in the first 3 seconds.

Made with AI? Say so: Google Ads now requires you to flag AI-made or AI-edited assets in ads targeting California, South Korea and Vietnam.

The EU, India and New York already did. In all six, ads with flagged assets show a visible AI label.

Lost in translation: Google Ads is removing campaign-level language targeting from Search campaigns. Instead, Search ads match users by ad language.

Keep each ad group to one language, since mixing them may change who sees your ads.

Trust, but reconcile: Offline conversion imports, which send your offline sales to Google Ads, can mislead you twice, agency StubGroup found:

• Batch-upload to several accounts with a shared conversion action name, like “Purchase,” and Google can credit the wrong account. Unique names prevent it.
• “Successful” or “#OK” only means Google could read the row, so check uploads against Google’s count.

Bug report, legal edition: Google told a court a glitch showed “sensitive ads” to some users from July 2019 to May 2022.

It hit Display ads Google restricts from personalized targeting, when advertisers used Optimized Targeting or Custom Segments, two Google audience tools.

Buddy would approve, AI label and all.