Launch your ad before lunch

The traditional process of sourcing voice talent is a slow and expensive waiting game. It stalls quick marketing initiatives and puts you behind schedule before you even start. AI completely flips the script, turning weeks of work into minutes.

This allows you to create and A/B test multiple creative variations on the same day, letting you react to market needs almost instantly.

We’ll use a tool called ElevenLabs, which has a solid free plan and the output is high quality as well.

Here’s how:

• Paste your ad script into the ElevenLabs panel.
• Head to the Playground → Text to Speech and select a voice that matches your brand’s vibe.
• Fine-tune the voice using the speed, stability, similarity, and style exaggeration sliders to get the perfect delivery for your ad.
• Hit “Generate” and download the final MP3 file.
• Drop the finished audio file as the voice-over for your video ads, social posts, or podcasts.

Script example:

“Forget about big launches – the real money is in small optimizations. From the Tactics newsletter, you’ll learn how one small change in your marketing can bring huge results, all based on proven, real-world examples.”

Here’s the actual audio.

It’s already happening: Omnicom, a global marketing giant, cut its voice-over production time by a massive 45% using AI voice generation.They now run campaigns in 25 languages without the recurring costs of hiring voice actors, allowing them to respond to market demands in hours, not weeks.

Dub your ads in 29 languages

Want to break into markets like Germany, France, Italy, or even Poland without the cost of studios and native speakers?

The old way was a logistical nightmare. Now, you can generate natural-sounding translations in 29 languages, perfectly preserving the rhythm and emotion of the original speaker.

The steps:

• In the ElevenLabs “Products” tab, select Dubbing and click Create a new dub.
• Name your project, set the source language, and choose your target languages (e.g., German, Italian, and French).
• Upload your original audio/video file or paste a link.
• Hit “Generate” and download the dubbed files.
• Launch your geotargeted campaigns and start testing.

Here’s how the audio from the first tactic sounds dubbed into a few languages:

• 🇫🇷 French
• 🇮🇹 Italian
• 🇵🇱 Polish
• 🇩🇪 ​German

Scale that speaks volumes: In a pilot program, audio platform Pocket FM generated 30,000 hours of content while slashing production costs by a staggering 90%. Thanks to AI dubbing, they now plan to triple their catalog to 100,000 hours.

Dynamic audio and personalization that works

An ad that greets a listener by name?

A shifting tone depending on whether they’re a new user or a returning customer?

That’s now possible in real-time with the ElevenLabs API. All it takes is a simple script you can write with ChatGPT or other preferred AI tool, or the old-fashioned way.

It’s simple:

• Use variables like {{first_name}} in your text script.
• Integrate the script with the API to trigger personalized audio based on user data.
• Test different voice tones for your segments: a calm, reassuring voice for retargeting, and an energetic one for cold traffic.

Here are some example scripts:

“Hey {{first_name}}, we put something together just for you. This offer disappears in a flash—don’t miss it!”

“Hey {{first_name}}, welcome back! It’s been a while. Check out our new arrivals to see what you’ve been missing.”

You can dive into the API documentation here.

The metric that matters: Personalized audio ads can achieve 2x higher conversion rates than standard spots, translating directly into more revenue.

The next level

Go beyond the voice and introduce sound effects. Generate the sound of rain to build a relaxing vibe for a wellness app, or an explosion to grab attention for a “bomb” of a sale.

The strategies here prove you can use AI audio to radically shorten production timelines, minimize costs, and simultaneously boost the effectiveness of your campaigns.

Whether you need a voice actor for a quick A/B test, dubbing for 29 languages, or a personalized ad that speaks to a customer by name, it’s all now within your reach.