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Meta Ads Essentials

Learn to run Meta ads from the ground up: tracking and the Pixel, audience targeting, ad types and placements, campaign optimization and A/B testing, scaling, troubleshooting and ad policies.

20 lessons  ·  10 chapters
Course materials

Before diving in, you can download the full course slides here.

And you can download the basic ad account structure chart here.

Course Curriculum

Chapter 1 - Fundamentals of Meta Ads

  1. 1Fundamentals of Meta Ads

Chapter 2 - Tracking and The Pixel

  1. 2Tracking and The Pixel - Part 1
  2. 3Tracking and The Pixel - Part 2

Chapter 3 - Getting Started with Meta Ads

  1. 4Getting Started with Meta Ads - Part 1
  2. 5Getting Started with Meta Ads - Part 2

Chapter 4 - Audience Targeting and Segmentation

  1. 6Audience Targeting - Part 1
  2. 7Audience Targeting - Part 2
  3. 8Audience Targeting - Part 3
  4. 9Audience Targeting - Part 4

Chapter 5 - Ad Types, Formats, and Placements

  1. 10Ad Types - Part 1
  2. 11Ad Types - Part 2
  3. 12Ad Types - Part 3

Chapter 6 - Campaign Optimization and A/B Testing

  1. 13Campaign Optimization - Part 1
  2. 14Campaign Optimization - Part 2
  3. 15Campaign Optimization - Part 3
  4. 16Campaign Optimization - Part 4

Chapter 7 - Scaling Techniques

  1. 17Scaling Techniques

Chapter 8 - Troubleshooting and Common Issues

  1. 18Troubleshooting and Common Issues

Chapter 9 - Ad Policies and Compliance

  1. 19Ad Policies and Compliance

Chapter 10 - Wrap Up

  1. 20Wrap Up
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