When it’s just you and Bob managing the company content, it can feel like quite the undertaking.

Now your team can get bigger: Meet Meta’s new Creator Assistant.

Live in the Facebook creator dashboard, it answers questions about your performance, spots trends, and tailors advice to your audience, without you having to copy anything over.

The catch is it could nudge creators toward the same trending topics until everything looks alike. Use it for inspiration, then build past it.

And another assistant over here: Meta’s AI business agents now answer customer questions around the clock and grab contact details on their own.

They’re rolling out to Instagram after a million-plus businesses put them to work on WhatsApp and Messenger.

A paid tier is coming, plus a platform with Shopify and Zendesk hooks for bigger teams.

Why we care: Automated conversations across three apps at once is a big deal for leads and retention. Pilot it now, while it’s free.

Speaking of budget: Instagram Plus is live worldwide at $3.99/month and hands power users more control over how their content gets seen.

We’re talking 48-hour stories, per-audience targeting, rewatch stats, pinnable profile items, and animated super hearts… because why not.

Does the lower-end price remove the excuse not to test this? You tell us.