Classic misdirection. Look over here at the shiny thing, not at your ad settings.

The bad news first: Meta is removing the Placements option from ad sets, with platform exclusions going too.

Meta didn’t say when it comes to action. But when it does, you can’t keep ads out of Facebook search results, in-stream Reels, or any individual app.

Meta’s system decides where your ad performs best. You read the results.

It tracks with Zuck’s stated endgame: You bring a URL and a bank account, Meta handles everything else. Marketers must be as thrilled…

One risk worth watching: If automated ads start training on automated ads, creative sameness becomes a performance problem.

Now the toys. Pocket, Meta’s vibe-coding app, is live for all US users. Describe a small interactive “gizmo” in a prompt, and it builds it.

There’s a feed, too, where people browse, like, and comment on each other’s creations. That’s an organic surface almost no brand has touched.

Same catch as ever, though. Generation is easy. A concept worth generating isn’t.

And for the Reels factory: Edits added folders and bookmarked text and caption styles, plus AI photo-to-video for US users.

Minor features, but real time saved, and useful for keeping brand consistency when several people post under one account.