Mirror, mirror on the wall, does ChatGPT mention you at all?

Search Console, ChatGPT edition: Juozas Kaziukėnas spotted OpenAI building a hub where businesses see and shape how they appear in ChatGPT.

Once it’s live, verified businesses can:

• See daily mentions and clicks from ChatGPT answers
• Update products and business info
• Let a business agent answer customer questions

Just don’t ask who’s the fairest. It shows no prompts or competitor rankings, so you’ll see if your AI visibility work pays off, not why.

Prefer paying for the spotlight? From today, new ChatGPT Ads campaigns can bid toward an average cost per conversion or click (Target CPA or CPC). Max Bid and Max CPC retire on 1 Jan 2027.

Start from your recent CPA or CPC: a lower target can limit delivery.

Money flows the other way, too. OpenAI pays Cloudflare for hints that tell its crawler when pages change, so it stops re-fetching unchanged ones.

Cloudflare CEO Matthew Prince didn’t say if sites get a cut. He expects sites to charge agents, with discounts for those explaining their visit.

Some crawlers won’t even give their name. Brave sells its search index to AI companies like Cohere, Mistral and Perplexity, and your site is probably in it.

Search site:yourdomain.com on Brave to check. Its crawler obeys your Googlebot rules, so blocking Brave means blocking Google.

Rather be found? One researcher updated 15 YouTube videos’ descriptions and added manual timestamps, without editing the videos.

Daily AI retrievals rose 359%, versus 17% for unchanged videos. It’s a small vendor study that couldn’t isolate the effect, but it’s cheap to copy.

Lucky Evil Queen: she only had one mirror to win over.