Reddit courts shoppers with AI reviews and advertisers with credits before Black Friday
Reddit launches AI-made product review pages for about 10,000 items and offers new advertisers ad credits on campaigns live before Nov 20.
Reddit is hosting its own Price Is Right. Shoppers, come on down! Advertisers, you too.
All the threads, none of the scrolling: Reddit Reviews turns product conversations into AI-made review pages, rolling out in the US for about 10,000 products. Each page shows:
- A “what people are saying” summary
- A breakdown of positive, negative and mixed comments
- What users liked and disliked
Made the list? Check what Redditors say about you before shoppers do.
Free ad money, minimum spend required: Reddit is giving new advertisers ad credits on campaigns live before Nov 20.
US users get $1,500 in credits for spending $1,500. UK? £500 for £1,000, or £2,000 for £2,000.
Agencies still want better proof Reddit works, so set success metrics first.
In other social media news? Story effects, made to order: Instagram’s new Effect Builder web tool turns a text description into a Story effect, no design or coding skills needed.
Meta reviews each one, usually within a day. Then anyone can use it in Stories, and it links back to your profile. Free reach, if it catches on.
Fifteen seconds of fame just doubled: Symphony, TikTok’s AI ad creation suite, now makes videos up to 30 seconds, up from 15, with Dreamina Seedance’s latest model.
It also takes 50 reference images, videos and audio clips, up from 9. Test 30-second AI ads before peak season.
And fewer randoms in your feed: LinkedIn’s new Profile Relevance model decides which posts from people you don’t follow reach you.
An LLM summarizes your profile and posting history, then scores each post’s fit on topic, job title, industry, seniority and more. In tests, hide rates fell 18.8%.
Want reach beyond your followers? Make each post’s topic and audience obvious.
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