Two platforms, two very different flexes: One hired a whole AI crew, the other just discovered captions can be plural.

Snapchat showed up to show-and-tell with a full toolkit: It’s got a bunch of new AI ad features led by a chatbot in Ads Manager that turns your goals into a tailored setup.

Describe what you want, and it builds the plan, then flags errors, suggests fixes, and recommends tweaks to squeeze more from your campaigns.

Standard ad-platform fare these days, but still useful.

New creative tools include Smart upscale, image-to-video, and background enhancement.

There’s also a Snap Creator Network, launching later this year, that matches advertisers to creators by audience, tone, and goals.

Meanwhile, Instagram finally let captions multiply: Every slide in a carousel can now carry its own, up to all 20.

That turns one post into a microblog with step-by-step tutorials, individual product breakdowns, and per-image context.

It’s also a real accessibility win, since screen-reader users finally get the same narrative flow as everyone else.

Turns out the most overdue feature was just letting every slide speak for itself.