🔬 GPT Console.
OpenAI is building a visibility console for its users, Google’s Asset Studio can turn your product photos into holiday assets, and more.
In this issue
New week. New us.
You know how we don’t remember friends’ phone numbers anymore?
Anthropic engineer warns critical thinking could be next, thanks to “cognitive surrender.”
Researchers found that when the AI was wrong, people still went along with it 73% of the time. Worse, the AI boosted their confidence. The solution? Keep training your brain. Starting now.
OpenAI is building a Search Console for ChatGPT as its ads get target bidding
Mirror, mirror on the wall, does ChatGPT mention you at all?
Search Console, ChatGPT edition: Juozas Kaziukėnas spotted OpenAI building a hub where businesses see and shape how they appear in ChatGPT.
Once it’s live, verified businesses can:
- See daily mentions and clicks from ChatGPT answers
- Update products and business info
- Let a business agent answer customer questions
Just don’t ask who’s the fairest. It shows no prompts or competitor rankings, so you’ll see if your AI visibility work pays off, not why.
Prefer paying for the spotlight? From today, new ChatGPT Ads campaigns can bid toward an average cost per conversion or click (Target CPA or CPC). Max Bid and Max CPC retire on 1 Jan 2027.
Start from your recent CPA or CPC: a lower target can limit delivery.
Money flows the other way, too. OpenAI pays Cloudflare for hints that tell its crawler when pages change, so it stops re-fetching unchanged ones.
Cloudflare CEO Matthew Prince didn’t say if sites get a cut. He expects sites to charge agents, with discounts for those explaining their visit.
Some crawlers won’t even give their name. Brave sells its search index to AI companies like Cohere, Mistral and Perplexity, and your site is probably in it.
Search site:yourdomain.com on Brave to check. Its crawler obeys your Googlebot rules, so blocking Brave means blocking Google.
Rather be found? One researcher updated 15 YouTube videos’ descriptions and added manual timestamps, without editing the videos.
Daily AI retrievals rose 359%, versus 17% for unchanged videos. It’s a small vendor study that couldn’t isolate the effect, but it’s cheap to copy.
Lucky Evil Queen: she only had one mirror to win over.
Google’s Asset Studio gives product photos a holiday makeover
In Elf, Buddy decked out a toy department overnight.
Google Ads now does the same for your product photos.
Deck the product shots: Asset Studio, the AI creative tool inside Google Ads, turns product photos into festive winter or gifting scenes that stay on brand.
It also turns photos into YouTube video ads with Gemini Omni 1.2, Google DeepMind’s updated video model.
Google’s tips:
- Upload your brand guidelines PDF and 4 to 5 real product angles.
- Name the lighting, like “warm holiday table lighting.”
- A/B test two video openings in the first 3 seconds.
Made with AI? Say so: Google Ads now requires you to flag AI-made or AI-edited assets in ads targeting California, South Korea and Vietnam.
The EU, India and New York already did. In all six, ads with flagged assets show a visible AI label.
Lost in translation: Google Ads is removing campaign-level language targeting from Search campaigns. Instead, Search ads match users by ad language.
Keep each ad group to one language, since mixing them may change who sees your ads.
Trust, but reconcile: Offline conversion imports, which send your offline sales to Google Ads, can mislead you twice, agency StubGroup found:
- Batch-upload to several accounts with a shared conversion action name, like “Purchase,” and Google can credit the wrong account. Unique names prevent it.
- “Successful” or “#OK” only means Google could read the row, so check uploads against Google’s count.
Bug report, legal edition: Google told a court a glitch showed “sensitive ads” to some users from July 2019 to May 2022.
It hit Display ads Google restricts from personalized targeting, when advertisers used Optimized Targeting or Custom Segments, two Google audience tools.
Buddy would approve, AI label and all.
Running creators from spreadsheets and DMs? Get 40+ hours back.
Most creator programs run on one person: a spreadsheet, a full inbox and dozens of DMs that never get a reply. When that person is busy, the content stops.
Insense takes the manual work out.
Post one brief and the right creators apply to you in hours, from 115,000+ vetted creators across 57+ countries.
5,000+ consumer brands, mobile apps and agencies use Insense to:
- Skip the outreach. Creators apply to your brief, or you invite them in seconds with AI search.
- Work only with vetted talent. Just 2 in 10 applicants pass Insense's manual vetting to ensure quality.
- Stop chasing paperwork. Deliverables, deadlines and usage rights are agreed upfront, and payment is released only when you approve the content.
- Keep the team in the loop. Campaign updates land in Slack, and you can review creator content from inside Claude or ChatGPT.
- Rehire your winners. Connect your Ads Manager, see which creators drive results and book them again.
And if a creator goes quiet, Insense's moderation steps in, so you're not the one chasing them. Want to learn more?
Book a free strategy call by November 13th and receive $200 for your first campaign.
Check and fix these 5 places where your B2B attribution might break
Benchmarks say LinkedIn ads beat other platforms on ROAS. If your dashboard disagrees, LinkedIn has a theory: blame the measurement.
Sanjana Palepu traces the gap to five sticking points. Find yours before you fix anything.
1) Your report starts at the form fill: Before that, buyers spend months seeing your ads and posts, plus activity no CRM records. If your reporting starts there, upper-funnel spend looks like a leap of faith.
Map every LinkedIn touchpoint (paid or organic, clicked or only seen) into one journey per company. Then find the early signals that predict pipeline.
2) Same pipeline, two realities: Marketing optimizes for MQLs, while sales chases accounts most likely to close. Separate reports mean messy handoffs and an endless lead-quality debate.
Give both teams one view of which companies engage, who’s involved and where each stands.
3) The last click takes a bow: Say a prospect sees your LinkedIn ad, does nothing, then converts through search two weeks later.
Last-touch attribution hands search the win, and the ad that created the demand gets nothing.
Track account engagement across paid and organic LinkedIn, then follow those accounts to where they convert.
4) Six dashboards, zero answers: Your data sits in ad platforms, the CRM, email tools and web analytics. Stitching it by hand takes so long that you budget on stale, partial numbers.
Pull it all into one journey per company, then fund what moves pipeline.
5) Recap slides close nothing: Last quarter’s data shows what worked once it’s too late to act. Use engagement signals to spot companies gaining momentum, then reach them before they raise their hand.
Our take: In October, we covered LinkedIn partner data that put LinkedIn’s ROAS at 1.6x vs. Google’s 1.18x, and told you to check it against your own attribution.
The problems are real, but LinkedIn is grading its own homework.
So test it: exclude a random slice of target accounts from LinkedIn campaigns for one sales cycle, then compare both groups’ pipeline. Benchmarks show other companies’ pipelines.
Fix your measurement, and you’ll see your own.
What if doing nothing beats 90% of professional fund managers?
The investment industry sells complexity. Research. Timing. Alpha.
But over any 20-year period, a simple world index fund has outperformed more than 90% of professionals.
The edge isn't intelligence. It's patience, and that’s hard when your portfolio is an abstract index fund. Thousands of companies inside it, the businesses you actually co-own, stay invisible.
90 Percent fixes that. Every week, it pulls one company at random from the world equity index and tells you what it actually does.
One company. Every week. Yours to discover.
Boredom drives more people out of online communities than drama does
It seems that online communities don’t always end with a bang.
Pew Research Center asked US adults why they left an online community, and the top answers were much quieter than a flame war.
- Losing interest tops the list by a wide margin. 85% call it a reason they left, and 60% call it a major one.
- Another 71% say the community wasn’t as good as it used to be.
- In third place, at 61%, life simply moved on and people didn’t need the community anymore.
Drama ranks lower, but it still drives plenty of people away. Too much arguing pushed out 57%, and 43% left because people were harassed.
Too much political talk drove away 44%, and 47% never felt like they belonged.
Most communities fade slowly. Members join for something specific, and once the content gets repetitive or the original crowd moves on, nothing brings them back.
Neglect costs more members than conflict does.
If you run a brand community, watch engagement trends, not just member counts. Keep it fresh with new formats, guest experts or member spotlights, and step in on arguments before they spread.
AI MARKETING: This daily newsletter condenses the latest and greatest AI developments into a 5-minute read. They read the noise, pull out the signal, and explain what actually matters for work, strategy, and the tools your team is already using. Trusted by 700k+ readers. Subscribe right here.*
META: Linked your website from your Facebook Page? Meta’s planned business terms would have let it scrape that site for AI, with no opt-out. Now they’re on hold, and your current terms stay until further notice.
LINKEDIN: Your comments may be working harder than your posts. By LinkedIn’s own count, time spent reading comments is up 18% year on year, and members who comment get 2.5x the profile views of those who don’t. The platform is also limiting how far automated comments travel, so skip the comment bots.
BING: Your ad could now get the first word. Bing’s AI Mode, its chatbot-style search, now puts sponsored ads with sitelinks at the top of answers. Google’s AI Mode mostly parks ads at the bottom of the page. But if you run Microsoft Ads, make sure your sitelinks still point somewhere worth clicking.
GOOGLE: Cut a price, and Google tells shoppers who saved your product. The add-to-cart button on free product listings now opens a “Your cart is across Google” pop-up, promising saved items in one place plus updates like price drops.
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