Prepare your wallets. The robots are learning to take your money in multiple ways.

Google’s AI is writing ad copy now, sort of: Google is testing AI-generated summaries beneath Search ads.

That means Google’s AI, not you, could soon shape how your paid messaging reads. It even carries a disclaimer that responses “can make mistakes.” Great.

Speaking of AI shakeups: Anthropic has restored Claude Fable 5 and Mythos 5 after US export controls were lifted and it’s allowing you to use it for free… until July 7th.

Fable 5 is rolling back out globally, now with beefed-up cybersecurity safeguards. Business as usual, more or less. But worth another ride before you decide if you’d pay for it.

ChatGPT is still trying to build an ad empire: OpenAI is hiring engineers for image, video, and conversational ad formats.

That might be a signal that ads are about to take up more screen space in ChatGPT, which raises the stakes for the organic mentions your brand relies on.

And Meta’s putting AI features behind a paywall: Meta will charge $19.99/mo for advanced AI via its Meta One Premium plan.

A signal that its massive AI spend needs to start paying back. A sign of things to come?

Ads in search, ads in chatbots, paywalls on features. Every major platform is racing to monetize AI. Which often means access to it will become more and more expensive too. Let’s see…