Video testimonials

To get this kind of video, marketers currently do two things:

• They ask regular customers to record a testimonial and send it over.
• They hire creators to record a testimonial or review based on a script.

The problem with point 1 is the reliability and quality of the actual video. It’s extremely difficult to get a customer to record a video, let alone a video that clearly conveys the value of your product.

So most marketers went to point 2, because that’s a reliable way to bring the written feedback and testimonial into video content.

Well, you can now add point 3: Use AI gen tools like Veo 3.

Here’s how to do it:

• Copy the prompt below as the foundation for your scene.
• Swap “Stacked Marketer” with your own product, service, or company name.
• Tweak the woman’s response to highlight your key benefit. Instead of, “For sure! They have the best content for marketers!”, try something like, “Seriously! I finally got my finances sorted in 15 minutes!”.
• Generate a few variations by changing the outfit, time of day (try golden hour instead of daytime), or setting (a bustling street in London).
• Deploy the video on your landing page, in a Meta ad, or as a quick, dynamic post TikTok/Reels. Run some tests and see what drives the best ROI.

The prompt:

A daytime man-on-the-street interview scene on a busy, iconic New York City main street. A young male interviewer (around 25, in smart-casual attire like a stylish blazer over a t-shirt, holding a wireless microphone) stands on a crowded sidewalk. He chats animatedly with a single young professional woman (mid-20s) dressed in a modern business-casual outfit—think a stylish blouse and tailored trousers. She has paused during her busy day, engaging confidently with a bright smile. The bright midday sun illuminates the scene. The sounds of yellow cabs honking, distant sirens, and the constant murmur of a dense crowd fill the background. Behind them, a blur of diverse pedestrians rushes by, and iconic yellow taxis streak through traffic. The towering skyscrapers, digital billboards, and bustling storefronts of Manhattan add a layered depth and vibrant realism to the scene. Camera is handheld with slight documentary-style movement and a shallow depth of field, focusing on her expressive face and the dynamic, positive energy of the interaction. Lively, unscripted, authentic. Feels spontaneous and real.The interviewer asks her, -“Stacked Marketer. Worth it to read?”. The woman responds enthusiastically, -“For sure! They have the best content for marketers!”

The result:

The game has already changed: A full 51% of specialists now admit they use AI tools for creating or editing video content. This is officially the new norm, not just a cool novelty.

Not all your takes will be perfect, but it’s a must to mix this in your skillset.

The podcast conversation

You know how those podcast clips mentioning a product go viral?

And how some creators made skits just for that podcast setting?

And how brands also adapted this as an ad type?

Yeah, you can also do that with AI.

Here’s how:

• Use the prompt below to create the perfect studio setting.
• Replace “Tactics” with your brand name and “increase sales by 25%” with a specific, measurable result your customer achieved (e.g., “automated 10 hours of work per week” or “landed my first 100 paying clients”).
• Customize the speaker to match your ideal customer persona (e.g., A woman in her 40s, with a warm, confident expression).
• Drop the clip into your ad campaigns or email funnels to convince on-the-fence subscribers.

The prompt:

Medium shot. Static shot. Modern podcast studio; “TACTICS” in large bold red letters glows in the background. A man in his early 30s, with a sharp jawline, light beard, and short dark hair, wears a smart-casual shirt and headphones. He looks excited and genuinely grateful. The man leans forward, speaking directly into a professional microphone, using natural hand gestures. American accent, mid-tone, clear and confident with slight enthusiasm. Dialogue: – “Thanks to the advice from Tactics, I managed to increase sales by 25%” – It’s amazing!” a second male voice replies. Subtle background sound of studio ambiance and faint microphone handling. Style: Realistic.

The result:

It saves an incredible amount of time: AI-driven video automation can slash production time by up to 80% while boosting leads by +77%.

Add your brand wherever you want

Yes, you can also add your brand to “real” places generated by AI.

You can combine image editing either by AI or yourself, and AI video generation to turn an image into a video…

Your brand in Times Square, Piccadilly Circus, or the top of Mt Everest.

Take it step by step:

• Pick a base photo. It can be a stock image, your own photograph, or even an AI-generated picture.
• Use an AI tool like Flux Kontext or your own editing skills to paste your logo or product into a natural spot (e.g., on a coffee cup, laptop, or tote bag) and change the existing text to feature your ad copy.
• Modify the background or other elements to perfectly match your brand.
• Save your perfect ad image. This is now your “scene.”
• Upload the modified image to Veo 3.
• Add a simple prompt to breathe life into it, like: Animate this scene. Make the cars move, add people walking on the sidewalk, and create a natural city ambiance.
• Export and test. You’ve just created a hyper-personalized, eye-catching video ad for a fraction of the cost and time of traditional production.

The prompt:

Use the attached photo for your video. The voiceover says, “Wow. The Tactics ad looks great.”

The result:

A final tip for better and more consistent results

One of the tricky things about video generation with AI is the detail that has to go into the prompt to get you the expected result.

If you’re not a filmmaker who can explain scenes and camera actions, you might struggle with this.

But you know who is great at transforming your average description into a prompt? Yeah, AI…

Ask your text AI to generate the prompt, then test it.