Redesign a site without starting from scratch

The most common problem with website redesigns? Everyone knows something needs fixing.

But nobody wants to stare at a blank screen.

Claude Design solves this practically. Feed it a link to an existing page, describe your business goal, and ask for a new version.

Don’t aim for pixel-perfect right away. Think of it as a rapid prototype with one goal: fix what’s broken.

You want a better hero section, a brutally effective CTA, and a layout that drives conversions rather than just looking pretty. You’re after a winning direction, and you want it fast.

Our example below tackles the actual website of a local Boston plumber.

Do it now:

• Select your settings: Choose Prototype > High Fidelity in Claude Design.
• Paste your URL: Ask it to completely overhaul the existing landing page.
• Write a targeted prompt, or use ours as a baseline: “You are a senior UX/UI designer, conversion rate optimization expert, and web designer specializing in local service businesses…” [read more…]
• Add specific requirements: A more premium look, less clutter, a stronger CTA, better social proof, and a shorter path to conversion.
• Generate 2-3 variants: Minimalist, aggressive sales, and expert authority. Compare to see which best fits your ad traffic.
• Iterate on the first draft: Ask Claude to “simplify the hero,” “add more trust signals,” “shorten the copy,” or “increase CTA contrast.”
• Generate a final checklist: Give your developer a clear list of what to change, which sections to move, what to remove, and which CTAs to test.

Check out the redesigned page here.

Pro tip: Claude Design builds the structure, layout, and first draft but you can bring the project into Canva, where it becomes a fully editable design.

Canva allows Claude projects to be tweaked in their drag-and-drop editor, saving you from constantly regenerating code.

Turn your raw assets into a cohesive video concept

If you’re a marketer, you know that video is the go-to format. And you also know that it’s the most painful to produce.

Script, editing, graphics, animations, pacing, a killer hook…the list never shrinks.

But with tools like Claude Design, you can turn raw materials into a cohesive video concept that looks like a well-thought-out campaign.

This is especially useful when you already have a logo, product screenshots, customer reviews, or landing page snippets.

Instead of writing a brief from scratch, drop in your assets, define the goal, and let Claude build a scene-by-scene structure—complete with on-screen text, pacing, and animation ideas.

Step by step:

• Upload your assets: Dump everything into the chat — logos, product screens, brand colors, mockups, or even past ads.
• Use our prompt framework: “Create a premium, highly professional animated promo video for a weekly AI marketing newsletter called ‘Tactics’. Use the uploaded logo as the official brand logo. Keep the logo clearly visible in key moments…” [read more…]
• Define your brand early: State what your product is, who it’s for, and why they should care — right at the top of the prompt.
• Set the visual style: Premium SaaS, modern e-commerce, minimalist B2B, or a dynamic high-conversion social ad. Be specific.
• Map out the scene structure: Problem → Solution → Main Promise → Use Cases → Final Result → CTA.
• Demand specific animations: Smooth transitions, kinetic typography, animated UI cards, subtle glows, swipes, whooshes, and dynamic micro-interactions.

Check out the video here.

Pro tip: You can keep your Claude Design projects private, or share them via link within your organization, or make it fully editable for collaborators.

You can even run a shared team conversation with Claude directly inside the project workspace.

Build a slide deck that sells

A slide deck in Claude Design is still a presentation,

But you can build it infinitely faster than in Power Point: you don’t start with a blank slide, agonizing over fonts, and manually dragging text boxes around. You start with a conversation.

“Create a 10-slide sales pitch for my ‘Tactics’ newsletter” or “Build a go-to-market deck for our expansion into Germany.”

This tool will produce a visual draft, propose a narrative, and arrange the slides to guide your audience from their pain point straight to a buying decision.

After that, tweak via chat or drop comments directly on the project.

Playbook:

• Define your endgame: Is this a go-to-market strategy, an investor pitch, a sales deck, or a board presentation? Set the goal upfront.
• Lock in your core topic: Tell it exactly what the deck is about — your product, brand, service, or campaign. You can even ask it to mock up a fictional product if you’re testing the waters.
• Grab our prompt and tweak it: “Create a highly professional, investor-grade slide deck presenting a complete go-to-market strategy for launching a fictional premium product on the German market…” [read more…]
• Demand the right visuals: Positioning matrices, market maps, budget breakdowns, funnels, roadmaps, KPI dashboards… name them explicitly.
• Keep the copy ruthless: Short headers, minimal text, one core message per slide. High readability and clear information hierarchy are non-negotiable.
• Feed it your design guidelines: Color palette, typography, grid preferences, icon styles, chart aesthetics, and contrast levels.
• Set the final deliverable: State clearly that you expect a complete, editable slide deck ready to present to clients, investors, or your board.

Check out the presentation here.

Pro tip: During onboarding, Claude Design can read your codebase and design files to generate a custom design system.

Every future project automatically pulls your exact brand colors, typography, and components without you having to ask twice.

The only brief you need? A good prompt.

Claude Design cuts the time from idea to first draft. The biggest payoff? You create variants, test them, and iterate. Faster than any traditional workflow allows.

• Website redesign: Drop a link to an existing page and ask for a cleaner layout, stronger CTAs, and a structure built for conversions.
• Video from raw assets: Toss in your logo, screenshots, photos, or offer description, and let Claude map out the script, scene structure, and CTAs.
• Slide decks: Build a sales pitch, strategy deck, or investor presentation that guides your audience straight from their pain point to a decision.

You don’t need a pixel-perfect first draft. Claude helps you get a design that you can show to the market, your clients, or your team and get there faster than your competition expects.