Create on-brand content using your company data

The biggest problem with AI in marketing so far? It’s generic. Most of the copy it produces sounds like it was written by a soulless robot fresh out of a lobotomy.

The new Workspace approach solves this at the source.

The AI no longer generates content in a vacuum. It pulls from your actual data—emails, docs, presentations, and communication history.

The result? Content that actually sounds like your brand instead of smooth but plastic copy.

In practice, this means the AI starts learning your brand voice and it does it faster than a new copywriter ever could.

Do it now: Click the “Ask Gemini” icon inside your Google app and type in a prompt like this:

“Write a professional newsletter in the style of our product (Tactics energy drink), using data available in Gmail and Google Drive. Analyze our recent email campaigns and marketing documents to recreate our tone of voice and communication structure. Include our most frequent USPs—especially those related to emotions, experience, and product effects—by analyzing the data in the ‘customer knowledge’ file. Tailor the message to our returning customers (VIP) segment by analyzing their past interactions and behaviors based on the ‘returning customer’ file in Google Drive. Keep the style premium and confident, and avoid generic AI phrases. The newsletter should be concise, engaging, and slightly sales-driven. At the end, add a subtle, natural CTA that matches our current communication style.”

From there, the workflow opens up:

• Generate visual assets: Use Nano Banana to build the creative layer.
• Build the email: Generate custom HTML/CSS for the email directly within Gemini.
• Scale your content: Produce 10 variants of the same campaign without starting over each time.
• Personalize at scale: Leverage your CRM data to tailor messaging to each segment.

The takeaway: This is the beginning of Brand AI Memory: an AI that knows your communication better than most of your team.

You can find the link to the full mailing code here.

End the “blank page problem”: launch a campaign in 30 seconds

One of the biggest costs in marketing? Getting started.

The brief. The first draft. The structure. That’s where most projects bleed time. We were all victims of a blinking cursor shamelessly mocking our writer’s block on the screen.

Well, the new Workspace capabilities can eliminate this stage.

With a single prompt, you can generate a full document, presentation, or marketing plan that’s ready for edits. This shifts the marketer’s role from creator to editor and strategist.

Step by step:

• Generate marketing strategies: Pull directly from your sales data to build strategies grounded in real numbers.
• Launch a campaign in a new market: Use this prompt to get a full plan in seconds:

“Create a comprehensive UK market entry strategy based on my sales data in Google Sheets, marketing campaign history in Google Docs, and customer communication in Gmail. Analyze which products and USPs achieved the highest ROAS and conversion rates, and adapt them to the British market. Build buyer personas based on past customers and identify the most promising segments in the UK. Propose a marketing campaign structure (TOF, MOF, BOF) along with recommended channels (Meta, Google, TikTok, email). Draft sample marketing messages tailored to our brand style, leveraging previous assets and tone of voice. Include potential entry barriers and propose ways to minimize them. Finally, present a 90-day action plan with key KPIs and success metrics. Ensure the output is structured, concrete, and ready for the marketing team to implement.”

• Build content plans: Generate 30 days of social posts, topics, and CTAs in one shot.
• Prepare market entry roadmaps: Map out new territory before committing a single budget dollar.

Why it works: Instead of starting from zero, you’re always starting at 80%. And tweaking is always faster than creating.

Pro tip: You can ask questions in Google Sheets instead of writing formulas. Gemini analyzes the data and hands you ready-made business insights—no spreadsheet wizardry required.

Use Workspace as your AI marketing analyst

Ah, marketing analysis. The stuff nightmares are made of.

You export data from five different places and paste it into endless spreadsheets. Then you pray over dashboards and finally try to squeeze out a meaningful conclusion. What a slog.

But with Workspace, you can finally connect the dots by pulling and cross-referencing data from your entire ecosystem: Gmail, Docs, Sheets, and everything you keep on Google Drive.

This means instead of hunting for data, you start asking specific questions and getting specific answers. Nice.

What you should do:

• Ask Gemini to analyze your Meta campaigns from the last month.
• Use this sample prompt:

“Analyze all marketing campaigns from the last 90 days using data in Google Sheets, reports in Google Docs, and contextual info from Gmail. Focus strictly on campaigns with a minimum daily budget of $200 and identify the ones that achieved the highest ROAS. Compare their performance by channels (Meta, Google, TikTok), audiences, creatives, and funnel stage (TOF, MOF, BOF). Identify the key elements that had the biggest impact on results—including USPs, messaging, ad formats, and campaign timing. Also, factor in repeatable patterns and correlations that can be scaled in future efforts. Finally, provide concrete optimization recommendations and propose campaigns to scale. Ensure the takeaways are clear, data-driven, and actionable for the marketing team.”

• Have Gemini extract insights from customer emails (feedback, pain points, needs).
• Ask the AI to prepare prompts for new creatives that, based on the analyzed data, will drive even higher conversions.
• Run A/B tests on your campaigns. Aim for at least 3 different versions of each creative to find out what actually works best.

Why this is a breakthrough: The AI stops being just a content production tool. It becomes a decision-making partner.

The time factor: Google reports that companies using AI reduce time spent on repetitive tasks by 39%, while boosting creative output by 65%.