Get in, loser, we’re going shopping.

TikTok Shop just priced the ride.

Prime has a cheaper cousin: TikTok Shop is piloting TikTok Shop Plus, a paid membership, with over 1 million top US shoppers.

After a 30-day free trial, it’s $9.99 a month, $5 less than Prime. Members get:

• Free shipping on “Plus”-badged items
• An extra 10% off select products
• Three monthly coupons, up to $30 off
• Extra Black Friday deals

Sell there? Check which listings carry the badge.

Reddit is shrinking and growing at once. Similarweb estimates Reddit’s global visits fell 13% year over year in October.

Reddit counts weekly users up 16%, a Q3 average of people, not visits.

Reddit partly blames Google’s AI Overviews and AI Mode for over 1 million fewer search referrals a week.

…and your next lead is on the couch: LinkedIn’s CTV Ads, which put your video ads on streaming TV, just launched in the UK.

You can target viewers by job role, industry and seniority across LG, Paramount+, Titan OS and more. It looks like business people do rest in front of the TV. Just like normal people.

LinkedIn will also label lurkers. It’s testing a “Frequent Viewer” label that flags repeat visitors to your profile.

Only some users see it. It’s a warm-lead signal, until your name shows up on a prospect’s list.

Comparison shopping moves into the chat: Pinterest’s AI assistant now has a Compare tool that lines up similar products by price, availability and reviews.

CEO Bill Ready said about 80% of assistant searches are commercial, so shoppers will compare your products right there.

Convenient timing with Black Friday around the corner.