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UGC Ads Essentials

Learn to research audiences, brief creators, source user-generated content, and test ads to produce high-performing UGC campaigns.

8 lessons  ·  6 chapters

Course Curriculum

Chapter 1 - Introduction to UGC

  1. 1UGC Ads Essentials Chapter 1 - Introduction to UGC

Chapter 2 - Creative Strategy Research

  1. 2UGC Ads Essentials Chapter 2 - Product Research
  2. 3UGC Ads Essentials Chapter 2 - Competitors Research
  3. 4UGC Ads Essentials Chapter 2 - Your Ideal Customer Avatars

Chapter 3 - Creative Inspiration & Briefing

  1. 5UGC Ads Essentials Chapter 3 - Creative Inspiration & Briefing

Chapter 4 - Finding The Right Creators

  1. 6UGC Ads Essentials Chapter 4 - Finding The Right Creators

Chapter 5 - UGC Toolkit

  1. 7UGC Ads Essentials Chapter 5 - UGC Toolkit

Chapter 6 - Testing & Analysis

  1. 8UGC Ads Essentials Chapter 6 - Testing & Analysis
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