Hey 👋🏻 The Crew here.
Want to get better at persuading customers to buy your stuff? Of course you do.
Well, we’d like to send you our How To Change People’s Minds and Behavior guide, which explores the psychology behind behavior, motivation, and action—for free.
After going through this report you’ll be able with the persuasion knowledge and tool to turn strangers into buyers.
All we ask is that you take our two-minute survey on the State of Marketing 2025 here.
Just send us a screenshot of your completed survey, we’ll send you the guide, and boom—you’ll be a more capable, influential marketer in no time.
Reading time: 4 minutes, 46 seconds
New to Psychology of Marketing? Join us for free 🤝
A custom SEO strategy took this clinic from 0 to 15,000 patients—and it’s still paying off
When Mississauga Foot Clinic first launched, they needed to attract new clients, increase appointments, and establish a strong online presence.
Since teaming up with Ignite Digital, they’ve gone from zero patients to 15,000, seen a 111% boost in organic leads, and increased paid ad leads by 283%.
So… not surprisingly, the clinic has been a loyal partner with Ignite Digital for over 10 years.
Here’s how Ignite Digital made it happen:
- Launched a killer SEO and Google Ads strategy that brought in high-intent clients in a competitive niche.
- Optimized consistently to maintain steady growth and high ROI.
- Targeted content and keywords that helped the clinic stand out as the go-to foot care provider.
Your needs are probably different. But to help you identify the strategies that suit you best, Ignite Digital is offering a free competitive analysis.
Get your free SEO analysis and see how you can grow faster, risk-free.
Rhyme-as-reason Effect
A good rhyme doesn’t only compel—it also helps you sell.
Yes, we made this up on the spot to prove a point. But you have to admit, there’s something compelling about taglines that rhyme.
Otherwise, Jell-O’s marketing team wouldn’t have run with the famous “watch it wiggle, see it jiggle” tagline in the late 70s.
And certain brand names wouldn’t owe their entire existence to rhyme—like Mello Yello.
Humans love rhyming. Rhymes are catchy, memorable, and an effective way to tell a story.
And yet, there’s more to it than that.
Because we tend to see rhymes as positive and aesthetically pleasing, we often focus on the form and overlook the content—in other words, we treat rhyme as reason.
In 1999, two authors presented a number of aphorisms to a group, including rhymes like “woes create foes” and their non-rhyming counterparts, like “woes create enemies.”
They found that people are more likely to accept the catchy, poetic statements as true.
Of course, just because they sound catchy doesn’t mean we should take them at face value. But we often do.
That’s why politicians, protesters, and others frequently use rhymes in their slogans to reinforce ideas, tell more with less, and most importantly, persuade.
In 2013, one study confirmed that rhyme as reason is highly effective in commercial and social advertising.
Rhyming slogans were labeled as “likable, original, memorable, persuasive, and trustworthy.”
And since we have a little time… let’s talk some more about rhyme.
Three ways you can leverage rhyme-as-reason
1) Highlight key benefits or features with rhyme
“Once you pop, you just can’t stop.”
This is an ad Pringles started using almost 30 years ago. It’s catchy, casual, and basically convinces you that you’re eating the best darn potato crisp you’ll ever try. Super effective.
The research we mentioned earlier says rhyming statements can feel 22% more believable.
So if you want to highlight key benefits or features, use simple rhymes and try to create memorable slogans and product taglines.
A few examples:
- “Grace. Space. Pace.” by Jaguar.
- “You’ll wonder where the yellow went when you brush your teeth with Pepsodent,” by Pepsodent toothbrush.
- “The best part of waking up is Folgers in your cup.” by Folgers coffee.
All these slogans are decades old, and yet they are still as catchy as ever. And they all highlight the key benefits of their products in less than 15 words.
2) Try to test a variant that rhymes often
The stats are clear: Rhyming statements are often perceived as accurate and truthful.
So why don’t we rhyme all the time? Well, you might be worried your rhymes sound corny. Or that they just won’t stick with your audience.
Maybe.
But what we marketers are good at is testing to see what works. And that goes for rhyming, too.
You can always create a regular variant, create a more adventurous variant with rhyming copy and test both:
- An email subject line that rhymes vs. the one that doesn’t.
- A CTA that rhymes vs. the one that doesn’t.
- An ad that contains a rhyming slogan vs. the one that doesn’t.
You might be surprised by the results.
3) Use AI to generate catchy rhymes
We don’t often suggest using ChatGPT and other chatbot tools.
However, if an AI chatbot can do one thing really well, it’s finding words that rhyme with your keyword—or finding two keywords that could rhyme in a particular context.
Then you or your awesome copywriter can connect the dots—or words—into a catchy slogan.
Here’s an example for a fictional business we made up on the spot:
“Last—glassed” is a good rhyming word pair for this.
Add some style and substance, and you have a pretty good copy for an email blast, social media ads, podcast jingles, or any other campaigns.
Because, to quote the great jedi master Yoda:
If it rhymes, money it provides.
Yes, we made that up, too…
NEWSLETTERS: Your list can become a $10k per month newsletter, and the 30-Day Newsletter Bootcamp will show you how. Get the exact steps Stacked Marketer’s Manu Cinca used to grow Stacked Marketer—even if you’re just getting started. Starts November 15th. Lock in your spot now.*
MARKETING NEWS: Become the smartest marketer in your office—for free. Get bite-sized news and actionable advice from the newsletter read by pros at Klaviyo, Google, HubSpot, and 60,000 more professionals. Subscribe now.*
B2B MARKETING: What do B2B buyers want? It’s a question as old as the B2B industry itself. But this article gathers a few recent data points that may help you understand the generational shift in B2B decision makers, as well as what type of B2B content works. Check it out.
INSTAGRAM: Looks like people in the EU prefer Instagram to Facebook. In its Q3 performance update, Meta revealed that Instagram has more active users in that region than Facebook, which might impact your social media strategy a bit.
ADVERTISING: There was a spike in advertising jobs this year—at least according to the US Bureau of Labor Statistics’ Jobs Report. Which means that demand for marketing-related roles not only exists but is growing… if slowly.
MICROSOFT: …dropped a number of updates this week. Some of the features include enhanced audience engagement in Copilot for better campaigns management and importing Google Ads video campaigns directly into Microsoft Ads. But check the full article to learn more.
*This is a sponsored post.
ICYMI, last time we looked at the Pro-innovation bias.
Your Crew rhyming through.
Interested in advertising in one of our newsletters?
Connect with over 100,000 of the world’s best marketers who read a newsletter by Stacked Marketer.
