Archive

Five email marketing stats to get you ready for 2025

Current email marketing benchmarks, conversion rates by email type, open rate trends, and what tactics improve subject line performance in 2025.

Dec 9, 2024

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5 min read

Affect heuristic

Why people make decisions based on immediate emotions rather than logic, and how to use the affect heuristic in your marketing.

Dec 5, 2024

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5 min read

State of Online Marketing 2025 Report

Learn how marketing teams adapted in 2024, including AI adoption rates, budget allocation trends, and what marketers expect for 2025.

Dec 2, 2024

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11 min read

Cashless Effect

Why paying with cards or digital methods feels less painful than cash and how to use this spending psychology in marketing.

Nov 28, 2024

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4 min read

5 charts that can help you better grasp conversion rate in 2025

What average conversion rates look like across industries, how 2024 rates compare to 2023, and which channels and holidays convert best.

Nov 24, 2024

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4 min read

Cognitive load

Why too much information overwhelms decision-making and how to reduce cognitive load to increase conversions in your marketing campaigns.

Nov 21, 2024

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4 min read

Nostalgia Effect

Why nostalgia triggers emotional spending and makes buyers less price-sensitive, and how to use it in marketing campaigns.

Nov 14, 2024

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4 min read

What’s the worth of your online business in 2025?

Discover average profit and revenue multiples for online businesses in 2025, which industries command the highest valuations, and typical profit margins by sector.

Nov 14, 2024

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9 min read

Rhyme-as-reason Effect

Why rhyming phrases sound more truthful and believable to people, and how to use the rhyme as reason effect in your marketing.

Nov 7, 2024

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5 min read

30-Day Newsletter Bootcamp

A 30-day program teaching content strategy, growth tactics, monetization, ad operations, and business fundamentals to launch and run a successful publication.

Nov 4, 2024

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1 min read

What do B2B buyers want? Six data-driven tips

How B2B purchase decisions have shifted in 2025, from personal factors overtaking professional criteria to the role of AI and preferred content types.

Nov 4, 2024

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5 min read

Pro Innovation Bias

Why people overvalue innovation while ignoring its downsides, and how to use pro innovation bias in marketing.

Oct 31, 2024

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4 min read

All posts

Five email marketing stats to get you ready for 2025

Affect heuristic

State of Online Marketing 2025 Report

Cashless Effect

5 charts that can help you better grasp conversion rate in 2025

Cognitive load

Nostalgia Effect

What’s the worth of your online business in 2025?

Rhyme-as-reason Effect

30-Day Newsletter Bootcamp

What do B2B buyers want? Six data-driven tips

Pro Innovation Bias

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