Archive

Five things you should know about B2B product discovery

How B2B buyers discover products online, which marketing channels drive acquisition, and how many touchpoints customers need before trusting a brand.

Oct 28, 2024

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5 min read

The labor illusion

Why showing customers the effort behind your product or service increases its perceived value and how to apply the labor illusion in marketing.

Oct 24, 2024

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4 min read

Reactance theory

Why people resist when their freedom feels threatened and how to use reactance theory to avoid pushback in your marketing.

Oct 17, 2024

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4 min read

How to sell to baby boomers online in 2025?

Baby boomer spending habits, online shopping behavior, brand loyalty patterns, and effective marketing strategies to reach this wealthy generation.

Oct 15, 2024

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6 min read

Time-based scarcity

Why deadlines make people buy faster, and how to use time-based scarcity to create urgency in your marketing campaigns.

Oct 10, 2024

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4 min read

Is e-commerce taking over offline shopping?

How online and offline retail sales compare in 2024, which generations prefer each shopping method, and what drives consumer choices between stores and websites.

Oct 7, 2024

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5 min read

Amazon FBA Essentials

A practical Amazon FBA course covering product research, sourcing, branding, listing optimization, and marketing to launch and grow a profitable private label business.

Oct 1, 2024

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1 min read

Should you run digital billboard ads?

How much digital billboard ads cost, where to place them, and how DOOH engagement compares to traditional outdoor advertising.

Sep 30, 2024

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7 min read

Moral Luck

How outcomes beyond someone's control affect moral judgments and how brands can use this psychological bias in marketing campaigns.

Sep 26, 2024

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5 min read

Blemishing Effect

Why minor imperfections make products more appealing to distracted consumers and how to use product blemishes strategically in your marketing campaigns.

Sep 19, 2024

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4 min read

The Authority Bias

Why people trust and follow experts and authority figures, and how to use authority bias in your marketing strategy.

Sep 12, 2024

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4 min read

What can last year’s Cyber Week data tell us about 2024 sales?

Last year's Cyber Week sales data reveals spending patterns, top-selling product categories, and changing consumer attitudes toward Black Friday deals.

Sep 11, 2024

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6 min read

All posts

Five things you should know about B2B product discovery

The labor illusion

Reactance theory

How to sell to baby boomers online in 2025?

Time-based scarcity

Is e-commerce taking over offline shopping?

Amazon FBA Essentials

Should you run digital billboard ads?

Moral Luck

Blemishing Effect

The Authority Bias

What can last year’s Cyber Week data tell us about 2024 sales?

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