Archive

The endowment effect

Why people value things they own more than identical items they don't, and how to apply the endowment effect to boost sales.

Sep 5, 2024

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4 min read

PRO

The Ultimate Guide to Increase LTV for E-Commerce

Learn how to calculate customer lifetime value using three proven methods, discover the ideal LTV to CAC ratio, and apply 12 data-backed tactics to boost long-term profitability.

Sep 1, 2024

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24 min read

Galileo Gambit

Why people assume they're right when criticized like Galileo was, and how to use this fallacy to position your brand as innovative.

Aug 29, 2024

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4 min read

Top 5 holiday advertising challenges in 2024: A data-driven list

What drives the five biggest holiday advertising challenges in 2024 from cautious consumer spending to rising ad costs and measurement difficulties.

Aug 28, 2024

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4 min read

Status Quo Bias

Why people resist change and prefer keeping things as they are, and how to use status quo bias in your marketing.

Aug 23, 2024

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4 min read

Is social commerce on the rise?

How social commerce is growing worldwide, which platforms and demographics drive sales, and what products perform best in social marketplaces.

Aug 21, 2024

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5 min read

Gestalt Principles

How our brains naturally group visual elements together and how to apply Gestalt principles to improve your marketing design and user experience.

Aug 16, 2024

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4 min read

In-group favoritism

Why people favor those in their group over outsiders, and how to use in-group favoritism in your marketing.

Aug 9, 2024

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4 min read

Hick’s Law

Why having too many choices slows down decisions and increases anxiety, and how to apply Hick's Law to boost conversions by simplifying options.

Aug 1, 2024

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4 min read

PRO

The Conversion Rate Optimization Playbook

Learn which testing frameworks improve conversions, how to calculate statistical significance, and what metrics matter most for landing pages and pricing.

Aug 1, 2024

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25 min read

Appeal to Fear

How threatening messages with clear solutions motivate action, and practical ways to use fear appeal in your marketing campaigns.

Jul 25, 2024

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4 min read

Mere-Exposure Effect

Why repeated exposure to something makes people prefer it, and how to use the mere-exposure effect in your marketing.

Jul 25, 2024

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4 min read

All posts

The endowment effect

The Ultimate Guide to Increase LTV for E-Commerce

Galileo Gambit

Top 5 holiday advertising challenges in 2024: A data-driven list

Status Quo Bias

Is social commerce on the rise?

Gestalt Principles

In-group favoritism

Hick’s Law

The Conversion Rate Optimization Playbook

Appeal to Fear

Mere-Exposure Effect

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