Turns out the platform that perfected the humblebrag also wants to make you better at your job.
Class is now in session: LinkedIn and Adobe’s new AI Essentials for Marketers hands you four role-based courses to sharpen up, free on LinkedIn Learning.
The courses cover digital marketing, content creation, social, and analytics. All of it ships in 47 languages, and finishing one earns you a certificate to show off on your profile.
The bigger story is access. This kind of training used to go to higher-spending customers. Now it’s open to everyone.
The timing tracks, too. LinkedIn says marketing job postings requiring AI literacy are up 113% year-over-year. These skills are in demand, and this is a low-effort way to catch up.
Speaking of jobs: Microsoft Ads now lets you target by LinkedIn job seniority across 10 levels, in both Search and Audience campaigns.
For B2B brands hunting decision-makers, that’s a big upgrade in precision. It’s live now across the Americas, EMEA, and APAC.
One asterisk, though: LinkedIn’s data is self-reported, so some of that targeting will land on unqualified users.
The free profile verification push helps, but accuracy still leans on user honesty. So no porkies.
