Turns out “just build it and they will come” was never a strategy.
New research shows nearly half of Gen Z and millennial shoppers have browsed or bought on TikTok Shop in the past three months, compared to one in five shoppers overall.
Your website is not enough: Social commerce blends discovery, entertainment, and instant checkout in a way that makes your product page feel like a filing cabinet.
You don’t have to sell there directly, either. Micro-influencers and genuine customer content can pull the same audience without a big-budget campaign.
Meanwhile, your old posts just got a second life: Instagram now lets you swap the audio on already-published posts without losing likes, comments, or shares.
For brands, that means one viral clip can be reheated with this year’s trending sound instead of reshot, so your content becomes a reusable asset.
And Pinterest wants a word about your catalog: The platform says feed hygiene is a performance lever.
Titles with brand keywords are tied to 28% higher ROAS. Ad groups with 500+ SKUs beat thin ones. Vague fields quietly throttle strong campaigns.
Time to tidy up?
