On Monday, we reported OpenAI was building a Search Console for ChatGPT.

It’s live now: OpenAI launched Businesses in ChatGPT, a beta that lets you claim a Google-style business profile in ChatGPT.

Verify it in Business Hub, and you can:

• Update your details and product feeds with prices and availability
• See your mentions and website clicks
• Browse “discovery topics,” themes of chats where ChatGPT cites your site

Shopify merchants can connect from their admin.

Oh, and Business Hub’s tooltip warns that clicks “don’t confirm website visits or conversions,” so check your analytics.

Meet your new sales rep: Eligible US ecommerce and online-service businesses can launch a Business Agent, a separate, labeled chat that answers shoppers’ questions.

Two doors, one agent: Digiday reports it’s the free version of the sponsored agent OpenAI began testing as an ad in September.

Sponsor it, and the same agent becomes your ChatGPT Ads destination. Organic and paid now share one product.

Checkout happens on your site, and the hub and agent are free for now. OpenAI says claiming shouldn’t change how often you show up.

Ads, now with a loading screen: ChatGPT shows an ad while it generates an image, then removes it once the image appears.

OpenAI announced this visual format last month, and it now seems live for some users.