Add testimonials from industry leaders

If they trust it—it must be good!

That’s more or less what happens in your prospects’ heads when they see a figure they follow and trust endorsing a particular product or service.

For that reason, adding badges from trustworthy brands or quotes from industry leaders makes your audience more likely to follow in their footsteps. And trust your brand.

You’ll find this on most landing pages of almost every product or service—regardless of the industry. The only thing that will change are the authority figures.

In fact, we’re not shy from Authority Bias as well.

When you land on Stacked Marketer’s sign up page, we’ll tell you right away that our readers are employees of top marktech companies—making you want to sign up:

See? You’re in good company.

Use authoritative figures in your imaging

In other words, let other people sell it for you.

Let’s say you want to sell a frying pan. Whose face would help you sell it to as many cooking aficionados as possible? Gee… if we could only think of a single, reliable, cooking face.

Oh, you have an idea? Wait. Let’s first see who did Tefal—a famous kitchenware—had in mind:

This was easy. But Oliver’s expertise and authority in cooking gave consumers confidence that Tefal’s products would help them achieve professional results in their own kitchens.

Of course, you won’t have a budget for Jamie, unless you’re Tefal’s competitor. But then you’d higher Jamie’s competitor Gordon Rasmey, like Hexclad did:

However, what you can do is do your research on industry leaders in your niche and try to slap their face on your brand.

There is a plethora of micro-influencers who might be a great fit for your brand—and hold some authority in your industry.

Emphasize the longevity of your product

The longer you are in the industry, the more authority you have.

In a way, this is how you flex your authority by saying that you’ve “been around the block” and seen things—survived recessions, went through trends, and beat competitors. For years.

This is a pretty simple way to say that you know what you’re doing.

What can you do: If your brand has a proven track record, make sure you tell people that. As often as you can.

Look how Levi’s, a well known jeans manufacturer, embedded their longevity on each tag:

Even if a shopper is in a dilemma whether to buy it, the “since 1850s” tag tells the tale of reliability and trustworthiness better than any ad copy.