Archive

The Marketers’ Guide to Virtual Influencers

Data on virtual influencer market growth, audience demographics by platform and age, conversion rates for product sales, and earnings by follower tier.

Apr 1, 2024

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19 min read

Easter Consumer Trends 2024: How Will Shoppers Celebrate?

How US shoppers planned to spend Easter 2024, where they would shop and what they would buy, and what it means for your campaigns.

Mar 29, 2024

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3 min read

Conservatism Bias

Why people cling to what they already believe, and three ways to use conservatism bias in your marketing.

Mar 28, 2024

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5 min read

Google Ads Essentials

A practical course on Google Ads fundamentals covering Search and Performance Max campaign setup, optimization techniques, and core platform mechanics.

Mar 28, 2024

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1 min read

Google Analytics 4 Essentials

A practical GA4 course covering account setup, event tracking, user measurement, attribution, standard reports, and explorations to audit and optimize your analytics property.

Mar 27, 2024

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1 min read

Getting Clients Essentials – For Writers

A practical freelance writing course covering service selection, portfolio building, client prospecting, cold outreach, closing techniques, and contract negotiation.

Mar 26, 2024

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1 min read

PRO

A Marketer’s Deep Dive Into The Biohacking Industry

How biohacking supplement brands grow through Instagram and influencers, which funnel tactics convert best, and what marketing principles drive successful video ads.

Mar 1, 2024

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20 min read

PRO

Advanced Marketing Prompts

Learn how to engineer AI prompts that generate exceptional marketing copy by training ChatGPT with world-class examples for SEO, landing pages, and customer objections.

Feb 1, 2024

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18 min read

PRO

E-commerce Inbox to Checkout Funnels

Learn which email types convert cart abandoners into buyers, how top brands structure welcome sequences, and which psychological triggers drive e-commerce purchases.

Jan 1, 2024

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12 min read

PRO

E-commerce Acquisition Funnels

Data on traffic sources, ad formats, landing page elements, and checkout tactics used by 11 successful DTC e-commerce brands and what worked best.

Dec 1, 2023

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12 min read

PRO

Best-performing Social Video Ads Part 2

Discover which psychological triggers and video-specific techniques made short-form ads convert best on TikTok, Facebook and Instagram in 2023.

Nov 1, 2023

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20 min read

PRO

Best-Performing Social Video Ads

Learn which creative formats, psychological principles, and value propositions drove top converting video ads across Meta and TikTok platforms.

Oct 1, 2023

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17 min read

All posts

The Marketers’ Guide to Virtual Influencers

Easter Consumer Trends 2024: How Will Shoppers Celebrate?

Conservatism Bias

Google Ads Essentials

Google Analytics 4 Essentials

Getting Clients Essentials – For Writers

A Marketer’s Deep Dive Into The Biohacking Industry

Advanced Marketing Prompts

E-commerce Inbox to Checkout Funnels

E-commerce Acquisition Funnels

Best-performing Social Video Ads Part 2

Best-Performing Social Video Ads

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