Archive

Valence effect

Why people expect positive outcomes over negative ones and how to use the valence effect to boost conversions through reviews and success imagery.

May 3, 2024

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4 min read

Video Game Ads: How are they faring in 2024?

Video game advertising costs, effectiveness, and growth trends in 2024, plus why mobile gaming offers untapped potential despite implementation challenges.

May 1, 2024

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4 min read

PRO

The Science of Grabbing People’s Attention

Learn which visual and auditory patterns trigger automatic attention responses, how threat detection affects ad performance, and why contrast outperforms blending in.

May 1, 2024

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25 min read

Nirvana Fallacy

Why people reject good solutions by comparing them to impossible perfect ones, and how to use the nirvana fallacy in your marketing.

Apr 26, 2024

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4 min read

Are online users turning to AI for search and shopping?

How many US adults use AI for online search and shopping in 2024, which generations lead adoption, and trust barriers they face.

Apr 24, 2024

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4 min read

UGC Ads Essentials

Learn to research audiences, brief creators, source user-generated content, and test ads to produce high-performing UGC campaigns.

Apr 22, 2024

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1 min read

Outcome Bias

Why people judge decisions by their outcomes rather than the process, and how to use outcome bias in marketing.

Apr 18, 2024

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4 min read

Gen X Spending Habits In 2024

How Generation X spends money online in 2024, their preferred shopping platforms, and the best ways to market to this wealthy demographic.

Apr 17, 2024

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4 min read

Psychology Principles in Pricing

How removing currency symbols, avoiding mismatched bundles, and using round numbers can increase sales and average order value.

Apr 12, 2024

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4 min read

How much of your ad traffic is real traffic?

Learn what percentage of web and ad traffic comes from bots, which industries face the highest invalid traffic rates, and how to protect your ad spend.

Apr 10, 2024

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5 min read

Ostrich Effect

Why people avoid information they fear, and how to use the ostrich effect in your marketing.

Apr 5, 2024

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4 min read

Did Reels Push Instagram Back to the Top?

How Instagram Reels helped the platform surpass TikTok in downloads, active users, and revenue growth from 2020 to 2024.

Apr 3, 2024

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3 min read

All posts

Valence effect

Video Game Ads: How are they faring in 2024?

The Science of Grabbing People’s Attention

Nirvana Fallacy

Are online users turning to AI for search and shopping?

UGC Ads Essentials

Outcome Bias

Gen X Spending Habits In 2024

Psychology Principles in Pricing

How much of your ad traffic is real traffic?

Ostrich Effect

Did Reels Push Instagram Back to the Top?

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